Approaches to Applied Semiotics

This is a new series founded by Thomas A. Sebeok and Jean Umiker-Sebeok, who introduce it with the following lines:

“Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate to how people read TV commercials. This new series will feature books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series will publish scholarly monographs of wide appeal to students and interested non-specialists as well as scholars.”

It is published at Mouton de Gruyter. The first title that appeared [January 2000] is The Forms of Meaning. Modeling Systems Theory and Semiotic Analysis by Thomas A. Sebeok & Marcel Danesi


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