2nd volume of the International Journal of Marketing Semiotics

1_FRONT final_vol II 2014

www.ijmarketingsemiotics.com

http://ijmarketingsemiotics.com/journal-contents-2/

 

PRESS RELEASE: LAUNCH OF THE INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS (IJMS) VOL.II

We are pleased to announce the launch of the second issue of the International Journal of Marketing Semiotics.

Almost three years have elapsed since the official release of the International Journal of Marketing Semiotics. During this period we have witnessed an increasing interest in multidisciplinary research between marketing and semiotics from scholars whose primary affiliation rests with either side of this far from irreconcilable divide. Admittedly the unique territory that the International Journal of Marketing Semiotics has been consistently trying to consolidate, at the intersection between marketing and semiotic research, has proven to be a demanding task. Occasionally novel brand propositions that are born in the centre of Venn diagrams are burdened with the vagaries of the ‘stuck in the middle’ phenomenon. Thankfully this has not been the case with marketing semiotics thus far. This is also confirmed by the significantly greater number of marketing semiotic submissions to the 12th World Congress of the International Association for Semiotic Studies compared to 2011.  In line with our vision and mission statement of furthering the discipline, we are particularly glad to bring you the second volume of the International Journal of Marketing Semiotics.

The issue opens with an innovative contribution by Angela Bargenda in the field of what might be called (given that this is a nascent research field) architectural brand semiotics (not to be confused with the standard term brand architecture in branding research). The article addresses a significant opportunity gap in the traditional conceptualization of brand identity concerning the contribution of architectural aesthetics in the construal of an overall customer experience with a focus on the branding of financial services’ retail outlets. Bargenda’s semiotic analysis demonstrates how olfactory, spatial, optical, auditory, gustative and tactile signs function synesthetically with view to engendering a multi-sensory brand universe that gives rise to a distinctive corporate personality. At the same time, the analysis demonstrates lucidly how architectural branding elements attain to harmonize the spatial experience with a wider socioeconomic and cultural framework, thus transforming mundane financial exchanges into symbolic and cultural capital. Furthermore, by incorporating a multimodal rhetorical analysis in the wider semiotic framework the author points to how architectural branding elements attain to balance the background, functional expectancies from a banking retail outlet with the aesthetic requirements that are part and parcel and at the same time enriching of a unique urban environment.  The managerial implications are highlighted with respect to the increasing economic importance of aesthetics in the generation of symbolic capital for financial services and semiotics as a potent methodical roadmap for achieving superior benefits to this end.

The second article, by George Rossolatos, aims at laying the foundations of a cultural branding model that is edified largely against the background of Lotmanian semiotics. Despite the fact that cultural branding, from a marketing literature point of view, by now constitutes an entrenched research field in the wider CCT stream, no cultural branding models have been furnished in marketing semiotics. While recognizing the considerable theoretical and practical benefits that may be reaped by capitalizing on the conceptual richness of Lotman’s prolific writings on textual/cultural semiotics, the author puts forward the model of the brandosphere, as the branding equivalent of the seminal concept of the semiosphere. By placing relevant concepts from the vast Lotmanian cultural semiotic inventory in a branding context, with an emphasis on the notions of cultural centre vs. periphery, levels and units of semiotic analysis, semiotic modeling, among others, an attempt is made to integrate insights that were borne out mainly through Lotman’s engagement with literary texts (and to a lesser extent with cinematic ones) in a set of concrete guidelines and research directions. The model of the brandosphere is in line with the author’s consistent attempts at laying bare the scholarly contributions that may be made in the extant literature by adopting a wider brand textuality perspective, amidst an intellectual climate that has been increasingly preoccupied with arguing for the textual constitution of cultural identity. As an attestation of the massive opportunities in terms of the empirical applications of the brandosphere the paper focuses on the nascent research field of user generated advertising. The pursued argumentation is intent on demonstrating the benefits that may stem for account planning and brand management while attending to how brand discourses are textually co-conditioned (rather than co-created), an analytical output that is expected to emerge on multiple levels by comparing and contrasting brand initiated with user generated advertising. Ultimately, the brandosphere is intended as a model for managing a brand’s share of cultural representations, in complementarity to a brand’s market share, which is mandated even more forcefully in an economy that is progressively driven by intangible benefits and values.

The ensuing contribution by Richard Tressider explores how the language of hospitality is shaped in contemporary marketing communications. By adopting a social semiotic conceptual framework for mapping the social and cultural significance of hospitality, while drawing on the multimodal discourse of three restaurant websites, the author demonstrates how consumer experiences and anticipated benefits that are related to hospitality are shaped and conditioned by brand discourses. In essence the consumption of a hospitality experience is incumbent on a sign-economy or, as the author puts it, by vectors that connect consumers with texts.  While deconstructing the language of hospitality Tressider demonstrates how the gustative code relates to wider cultural codes, but also, how the aesthetics of taste (gustative or otherwise) cohere with and are reflective of socioeconomic structures. Moreover, the analysis unearths the inextricable relationship between product and service aspects that are integral to the brand promise of the scrutinized restaurant websites which are edified, in turn, on mythical and iconic codes. The implications of this semiotic reading are extended to encompass how meaning is guided or signposted by a set of visual and textual marketing conventions that are invested with exchanges of cultural capital and expressions of identity, reaching up to sacral dimensions.The second article, by George Rossolatos, aims at laying the foundations of a cultural branding model that is edified largely against the background of Lotmanian semiotics. Despite the fact that cultural branding, from a marketing literature point of view, by now constitutes an entrenched research field in the wider CCT stream, no cultural branding models have been furnished in marketing semiotics. While recognizing the considerable theoretical and practical benefits that may be reaped by capitalizing on the conceptual richness of Lotman’s prolific writings on textual/cultural semiotics, the author puts forward the model of the brandosphere, as the branding equivalent of the seminal concept of the semiosphere. By placing relevant concepts from the vast Lotmanian cultural semiotic inventory in a branding context, with an emphasis on the notions of cultural centre vs. periphery, levels and units of semiotic analysis, semiotic modeling, among others, an attempt is made to integrate insights that were borne out mainly through Lotman’s engagement with literary texts (and to a lesser extent with cinematic ones) in a set of concrete guidelines and research directions. The model of the brandosphere is in line with the author’s consistent attempts at laying bare the scholarly contributions that may be made in the extant literature by adopting a wider brand textuality perspective, amidst an intellectual climate that has been increasingly preoccupied with arguing for the textual constitution of cultural identity. As an attestation of the massive opportunities in terms of the empirical applications of the brandosphere the paper focuses on the nascent research field of user generated advertising. The pursued argumentation is intent on demonstrating the benefits that may stem for account planning and brand management while attending to how brand discourses are textually co-conditioned (rather than co-created), an analytical output that is expected to emerge on multiple levels by comparing and contrasting brand initiated with user generated advertising. Ultimately, the brandosphere is intended as a model for managing a brand’s share of cultural representations, in complementarity to a brand’s market share, which is mandated even more forcefully in an economy that is progressively driven by intangible benefits and values.

The volume concludes with a dual Peircean, structuralist reading of a single Nutribalance print ad by Sharon Schembri and Eliane Karsaklian. By singling out which ad expressive elements are central, from an enunciator’s point of view, in conveying intended brand meaning, the authors report findings from primary qualitative research that are suggestive of two interpretive avenues whereby consumers either align their take-out of the concerned ad with the brand owners’ intentions or ‘miss the point’ altogether. The benefits of combining semiotically informed research frameworks for answering the same research questions in terms of enhancing credibility are highlighted, while the significance of semiotics for applied advertising research is stressed in terms of furnishing robust interpretive frameworks for systematically segmenting and methodically portraying consumer narratives.

 

CALL FOR PAPERS IJMS VOL.III

If you are an academic researcher or an agency in the field of marketing semiotics and you wish to contribute to the International Journal of Marketing Semiotics, please send your papers to:

journalmarketingsemiotics@yahoo.com

georgerossolatos123@gmail.com

The closing date for submission is May 30th 2015

For further details visit http://ijmarketingsemiotics.com/call-for-papers/

CFP: Lexia n. 19

Lexia n. 19: Food and Cultural Identity

Lexia n. 19: Cibo e identità culturale

Lexia n. 19: Alimentation et identité culturelle

Lexia n. 19: Comida e identidad cultural

Download PDF: Lexia n. 19 Call for Papers

Lexia, the international, peer-reviewed journal of CIRCE, the Center for Interdisciplinary Research on Communication of the University of Torino, Italy, invites contributions to be published in issue n. 19.

Lexia, la rivista internazionale peer-reviewed di CIRCE, il Centro Interdipartimentale di Ricerche sulla Comunicazione dell’Università di Torino, sollecita contributi da pubblicare nel n. 19.

Lexia, le journal international peer-reviewed de CIRCE, le Centre Interdépartemental de Recherche sur la Communication de l’Université de Torino, Italie, invite des soumissions d’articles à publier dans le n. 19.

Lexia, la revista internacional peer-rewieved de CIRCE, el Centro Interdepartamental de Búsqueda sobre la Comunicación de la Universidad de Torino, Italia, invita artículos a publicar en el n. 19.

 

The topic of the forthcoming issue is “Food and Cultural Identity”.

L’argomento del prossimo numero è “Cibo e identità culturale”.

Le sujet du prochain numéro est « Nourriture et identité culturelle ».

El tópico del próximo número es el siguiente: “Comida e identidad cultural”.

 

“Tell me what you eat, and I will tell you who you are”. From the numerous cooking blogs inhabiting the Internet to modern treatises on taste, this aphorism by Brillat-Savarin (1825) has become very famous and omnipresent. Over time, moreover, such formula has acquired different connotations with respect to the acceptation introduced by the French scholar in The Physiology of Taste. Taken adequate distance from any kind of determinism, it is still extremely topical in its references to the issue of the relation between food and identity.

Lexia calls for a reflection on the links existing between the signs, texts, discourses, and practices concerning the gastronomic universe, on the one hand, and the processes of construction and the forms of expression of cultural identity — or, better, identities — on the other hand.

Specifically, contributors are invited to take into consideration the following topics:

1) “E(A)T-HNIC” IDENTITIES. According to Lévi-Strauss (1965), the cooking of a society is a language in which it unconsciously translates its structure. The gastronomic universe therefore needs to be conceived and analysed as the depository of groups’ traditions and identities. As such, food represents the first way to come into contact with different identities and cultures, especially in the contemporary world, which is characterised by a number of encounters, intersections, and contaminations. How can different “foodspheres” be conceived and examined? Which signs, discourses, and practices characterise them? And which forms of textuality are deposited by such processes? Finally, how do the processes of “translation” across different foodspheres take place?

2) FOOD AND RELIGIOUS IDENTITY. The food universe plays a crucial role with respect to religious identity: from food taboos to the offerings of various products to the gods, from the Eucharist host to the Vedic yajña, from the periods of fasting to the episodes described in different sacred texts, religion is full of signs, texts, and practices in which food plays a key role. How does the food-material emerge as a religious sign? Which rituals and practices are related to such processes? What are the effects of meaning arising from them? And how can semiotics describe such phenomena?

3) FOOD BETWEEN LANGUAGE AND COMMUNICATION. Cooking, and more generally food, are often compared to language and communication. From an anthropological perspective, nutrition is undoubtedly the first human need; however, once satisfied, this need is structured into a system of differences in signification (Barthes 1961). How is such a language structured? What are its forms of expression? Finally, how have these aspects changed over time? And which configurations have they come to assume in the contemporary world, which is characterised by numerous migratory flows and displacements, as well as by the advent of the so-called “food globalisation”?  In addition to the analysis of food as a language and a system of communication, it is very interesting to consider the languages and forms of communication related to the food universe: from cinema to arts, from wine and food tasting to cooking blogs, from photography to fashion and design, food is at the centre of many discourses that tell and analyse it, at the same time investing it with multiple values and inserting it in multiform narrative programs. What are the traces left by such discourses? And how do these processes affect our perception of reality? Finally, what are mass media capabilities with respect to the representation of food and taste, and especially of their cultural dimension?

 

These three areas of discussion are open not only to all semiotic perspectives, but also to the contributions of disciplines such as anthropology, sociology, or other branches of the so-called “food studies”. We shall particularly appreciate contributions capable of combining in-depth theoretic-methodological reflection (what it is the role of semiotics within such a field of research? How can the semiotic approach interact with other disciplines in order to facilitate the analysis of the above-mentioned issues?) with rigorous and heuristic analytical application to precise and detailed case studies.

 

 

“Dimmi cosa mangi e ti dirò chi sei”, recita un aforisma divenuto celebre e ormai onnipresente, dai numerosi blog di cucina ai moderni trattati sul gusto. Una formula che, nel tempo, ha assunto connotazioni diverse rispetto all’accezione introdotta da Brillat-Savarin in Fisiologia del gusto (1825) e che, prese le dovute distanze da ogni sorta di determinismo, continua a essere di estrema attualità nei suoi rimandi al tema del rapporto tra cibo e questioni identitarie.

Lexia invita a una riflessione sui legami tra i segni, i testi, i discorsi e le pratiche inerenti all’universo gastronomico, da un lato, e i processi di costruzione e le forme di espressione dell’identità culturale — o, meglio, delle identità culturali —, dall’altro.

In particolare, si sollecita l’invio di contributi che prendano in considerazione i seguenti nuclei tematici:

1) IDENTITÀ “E(A)T-NICHE”. Se nella cucina si traduce inconsciamente la struttura di una società, come ha messo in evidenza Lévi-Strauss (1965), l’universo gastronomico va analizzato in quanto depositario delle tradizioni e delle identità di gruppo. Strumento dell’identità culturale, il cibo si configura anche e soprattutto come luogo di incontro tra diverse identità e culture, tanto più in un mondo segnato da continui spostamenti, incroci e contaminazioni. Quali sono, dunque, le caratteristiche delle diverse “semiosfere alimentari”? Quali i segni, i discorsi e le pratiche che le caratterizzano? Quali le forme di testualità depositate da simili discorsi e pratiche? E in che modo avvengono i processi di traduzione tra una semiosfera alimentare e l’altra?

2) CIBO E IDENTITÀ RELIGIOSA. La sfera alimentare è di fondamentale importanza in relazione all’identità religiosa: dalle prescrizioni alimentari alle offerte di cibo alle divinità, dall’ostia eucaristica allo yajña vedico, dai periodi di digiuno agli episodi narrati dai testi sacri, la religione è intrisa di segni, testi e pratiche in cui il cibo gioca un ruolo fondamentale. In che modo la materia-cibo emerge come segno religioso? Quali sono i riti e le pratiche che accompagnano una simile trasformazione? Quali gli effetti di senso che ne scaturiscono? E in che modo la semiotica può rendere conto di simili processi?

3) IL CIBO TRA LINGUAGGIO E COMUNICAZIONE. La cucina, e più in generale l’alimentazione, sono state spesso paragonate al linguaggio e alla comunicazione: se dal punto di vista antropologico, la nutrizione rimane indubbiamente uno dei primi fabbisogni dell’umanità, non bisogna dimenticare che, una volta soddisfatto, tale bisogno si struttura articolandosi in un sistema di differenze significative (Barthes 1961). Quali sono, dunque, le caratteristiche proprie di un simile linguaggio? Quali le sue forme espressive? E, ancora, quali mutamenti hanno subìto questi aspetti nel tempo e quale configurazione sono venuti ad assumere nell’era contemporanea, caratterizzata da numerosi flussi migratori e dall’avvento della cosiddetta “globalizzazione alimentare”? Molto può dire, inoltre, l’analisi dei linguaggi e delle forme di comunicazione che riguardano l’universo alimentare: dal cinema alle più svariate forme artistiche, dalle degustazioni enogastronomiche ai blog di cucina, dalla fotografia alla moda e al design, il cibo è al centro di numerosi discorsi che lo analizzano e raccontano, investendolo di molteplici valori e inserendolo in programmi narrativi multiformi. Quali sono le tracce lasciate da simili discorsi? E in che modo simili processi influiscono sulla nostra percezione della realtà? Quali sono, infine, le potenzialità dei mezzi di comunicazione di massa nei confronti della rappresentazione del cibo e del gusto e, in particolare, della loro dimensione culturale?

 

Questi tre ambiti di riflessione sono aperti non solo a tutte le impostazioni semiotiche, ma anche agli apporti di discipline quali l’antropologia, la sociologia o altre branche afferenti ai cosiddetti “food studies”. Particolarmente apprezzati saranno i contributi in grado di unire una riflessione teorico-metodologica approfondita (qual è il ruolo della semiotica in tale ambito di studi? In che modo l’approccio semiotico può interagire con altre discipline al fine di favorire l’analisi delle problematiche sopra esposte?) con un’applicazione analitica rigorosa ed euristica a case studies precisi e dettagliati.

 

 

L’aphorisme « Dis-moi ce que tu manges, je te dirai qui tu es » est devenu célèbre et de plus en plus omniprésent : à partir des blogs de cuisine jusque dans nombreux traités modernes sur le goût. Cette formule, avec le temps, a pris des connotations différentes de l’acception introduite par Brillat-Savarin dans Physiologie du goût (1825) et — prise à une distance suffisante de toute forme de déterminisme — continue à être extrêmement d’actualité dans ses références sur le rapport entre alimentation et questions identitaires.

Lexia invite à une réflexion sur, d’un côté, les liens entre les signes, les textes, les discours et les pratiques concernant l’univers gastronomique, et de l’autre, le processus de construction et des formes d’expression de l’identité culturelle — ou, plutôt, des identités culturelles.

On conseille en particulier de porter l’attention sur les thématiques suivantes:

1) identités « E(A)T-hniques ». Si la cuisine traduit inconsciemment la structure d’une société, comme le dit Lévi-Strauss (1965), l’univers gastronomique doit être examiné en tant que dépositaire des traditions et de l’identité de groupe. Instrument de l’identité culturelle, la nourriture représente également (et surtout) un lieu de rencontre entre identités et cultures différentes, notamment dans un monde marqué par des déplacements constants, des hybridations et contaminations. Quelles sont, à cet égard, les caractéristiques des différentes « sémiosphères alimentaires » ? Quels sont les textes, discours et pratiques qui les caractérisent ? Quelles formes de textualité sont déposées par ces discours et pratiques ? Et comment les processus de traduction entre une sémiosphère alimentaire et l’autre ont lieu ?

2) NOURRITURE ET IDENTITE RELIGIEUSE. La nourriture est une sphère d’une importance fondamentale par rapport à l’identité religieuse: dès prescriptions alimentaires aux offrandes de nourriture aux dieux, de l’hôte de l’Eucharistie au yajña védique, dès périodes de jeûne aux épisodes racontés par les textes sacrés, la religion est pleine de signes, textes et de pratiques dans lesquels l’alimentation joue un rôle majeur. Comment la nourriture-matière émerge-t-elle comme signe religieux ? Quels sont les rituels et les pratiques qui accompagnent cette transformation ? Quels sont les effets de sens qu’elle apporte ? Et comment la sémiotique peut rendre compte de ces processus ?

3) NOURRITURE ENTRE LANGAGE ET COMMUNICATION. La cuisine, et plus généralement l’alimentation, ont souvent été comparées au langage et à la communication : il est vrai que, dans une perspective anthropologique, la nutrition est sans doute l’un des premiers besoins de l’humanité ; mais il est tout aussi vrai que, une fois satisfait, ce besoin est structuré dans un système de différences signifiantes. Quelles sont, en l’occurrence, les caractéristiques propres d’un tel langage ? Quelles sont ses formes d’expression ? Et encore, quels changements ont engendré ces aspects dans le temps et quelle configuration prennent-ils à l’époque contemporaine, caractérisée par de nombreux flux migratoires et l’avènement de ce que l’on appelle la globalisation alimentaire ? Il est très intéressant, d’ailleurs, de s’attacher à l’analyse des langages et des formes de communication qui font référence à l’univers alimentaire : du cinéma aux diverses formes d’art, dès dégustations eno-gastronomiques aux blogs de cuisine, de la photographie à la mode, la nourriture est au centre de nombreux discours qui l’analysent et la racontent, en l’investissant de multiples valeurs et en l’insérant dans des programmes narratifs multiformes. Quelles sont les traces laissées par de tels discours ? Et comment ces discours affectent-ils notre perception de la réalité ? Quelles sont, enfin, les potentialités des médias par rapport à la représentation de la nourriture et du goût — et, en particulier, de leur dimension culturelle ?

 

Ces trois sujets de discussion sont ouverts non seulement à tout point de vue sémiotique, mais aussi aux contributions d’autres disciplines comme l’anthropologie, la sociologie et les études sur l’alimentation. On appréciera particulièrement les contributions capables d’entretenir une réflexion théorique et méthodologique approfondie (de quelles façons la sémiotique peut-elle interagir avec ces disciplines afin de faciliter l’analyse des questions décrites ci-dessus ?) à une application analytique à la fois rigoureuse et heuristique de cas d’études précis et détaillés.

 

El aforismo “Dime lo que comes y te diré quién eres” se ha hecho famoso y casi omnipresente, desde los blogs de cocina hasta los muchos tratados modernos sobre el gusto. Se trata de una fórmula que, con el tiempo, ha asumido connotaciones diferentes respeto a la acepción introducida por Brillat-Savarin en Fisiología del gusto (1825) y que, tomada suficiente distancia de cualquier tipo de determinismo, sigue siendo de gran actualidad por sus referencias al tema de la relación entre comida y cuestiones identidarias.

Lexia invita a una reflexión sobre los vínculos entre las señales, los textos, los discursos y las prácticas relacionados con el universo gastronómico, por un lado, y sobre los procesos de construcción y las formas de expresión de la identidad cultural — o mejor dicho, de las identidades culturales — por otro.

En particular, se convoca a la presentación de artículos que propongan una reflexión sobre los siguientes temas:

1) IDENTIDADES “é(A)T-nicas”. Si en la cocina se traduce inconscientemente la estructura de una sociedad, como puso en evidencia Lévi-Strauss (1965), el universo gastronómico tiene que ser analizado como depositario de las tradiciones y de la identidad de grupo. Instrumento de la identidad cultural, la comida constituye también y, sobre todo, el lugar de encuentro entre las diferentes identidades y culturas, especialmente en un mundo marcado por constantes desplazamientos, cruces y contaminaciones. ¿Cuáles son, entonces, las características de las diferentes “semiosferas alimentarias”? ¿Cuáles son los textos, discursos y prácticas que las caracterizan? ¿Cuáles son las formas de textualidad depositadas por estos discursos y prácticas? Y ¿cómo se desarrollan los procesos de traducción entre una semiosfera y otra?

2) COMIDA E IDENTIDAD RELIGIOSA. La esfera alimentaria es de fundamental importancia en relación a la identidad religiosa: desde las prescripciones alimentarias hasta las ofrendas de alimentos a los dioses, de la hostia eucarística al yajña védico, de los períodos en ayunas a los episodios narrados por los textos sagrados, la religión está llena de signos, textos y prácticas en las que la alimentación juega un papel crucial. De qué manera la materia-comida surge como signo religioso? ¿Cuáles son los rituales y las prácticas que acompañan a esta transformación? ¿Cuáles son los efectos de sentido que ésta aporta? Y ¿cómo puede la semiótica dar cuenta de estos procesos?

3) La comida entre lenguaje y comunicación. La cocina y la alimentación han sido a menudo comparadas con el lenguaje y la comunicación: es cierto que, desde una perspectiva antropológica, la nutrición representa una de las primeras necesidades de la humanidad; sin embargo, también lo es que, una vez satisfecha, esta necesidad se estructura en un sistema de diferencias significativas. ¿Cuáles son las características propias de este lenguaje? ¿Cuáles son sus formas de expresión? ¿Qué cambios han sufrido estos aspectos a través del tiempo y qué configuración han llegado a asumir en la época contemporánea, caracterizada por numerosos flujos migratorios y por la aparición de la así llamada globalización de los alimentos? Mucho puede decir, por otra parte, el análisis de los lenguajes y formas de comunicación que están relacionados con el universo alimentario: del cine a las distintas formas de arte, de las degustaciones enogastronómicas a los blogs de cocina, de la fotografía a la moda, la comida está en el centro de muchos discursos que la analizan y cuentan, invirtiéndola de múltiples valores e introduciéndola en programas narrativos multiformes. ¿Cuáles son las trazas dejadas por dichos discursos? Y ¿de qué manera estos afectan nuestra percepción de la realidad? ¿Cuál es, finalmente, el potencial de los medios de comunicación en relación a la representación de la comida y el gusto — y, en particular, de su dimensión cultural?

 

Estas tres áreas de reflexión están abiertas no sólo a todas las perspectivas semióticas, sino también a las contribuciones de otras disciplinas como la antropología, la sociología y los estudios de alimentación. En particular, se apreciarán las contribuciones que logren combinar una reflexión teórico-metodológica profundizada (¿de qué manera la semiótica puede interactuar con estas disciplinas para facilitar el análisis de las cuestiones antes mencionadas?) con una aplicación analítica rigurosa y heurística basada en estudios de caso precisos y bien detallados.

 

 

Here is the expected publication schedule of the volume:

Questo è il calendario previsto per la pubblicazione del volume:

Voici le calendrier prévu pour la publication du volume:

Éste es el calendario previsto para la publicación del volumen:

 

December 15, 2014: deadline for contributions

January 15, 2015: deadline for referees

March 15, 2015: deadline for revised versions of contributions

June 15, 2015: publication of Lexia n. 14.

15 dicembre 2014: deadline per i contributi

15 gennaio 2015: deadline per i revisori

15 marzo 2015: deadline per le versioni rielaborate dei contributi

15 giugno 2015: pubblicazione di Lexia n. 14

15 décembre 2014: date limite pour les articles

15 janvier 2015: date limite pour les réviseurs

15 mars 2015: date limite pour les versions révisées des contributions

15 juin 2015: publication de Lexia n. 11

15 diciembre 2014: fecha límite para los artículos

15 enero 2015: fecha límite para los revisores

15 marzo 2015: fecha límite para las revisiones de los artículos

15 junio 2015: publicación de Lexia n. 11

 

Contributions, 30,000 characters max, MLA stylesheet, with a 500 words max English abstract and 5 English key-words, should be sent to simona.stano@gmail.com

I contributi, max 30.000 battute, foglio di stile MLA, con un abstract in inglese di 500 parole max e 5 parole chiave in Inglese, dovranno essere inviati a simona.stano@gmail.com

Les articles, 30.000 frappes max, feuille de style MLA, avec un résumé en anglais de 500 mots max et 5 mots-clé en anglais, devront être envoyées à simona.stano@gmail.com

Los artículos, 30.000 caracteres max, hoja de estilo MLA, con un resumen en inglés de 500 palabras max y 5 palabras-llave en inglés, deberán ser enviadas a simona.stano@gmail.com

 

Languages/lingue/langues/lenguas: English, Italiano, Français, Español [other languages if reviewers are available]

Published new issue 15-16 of Lexia Journal of Semiotics

Lexia 15-16 - Ecstasy - Presentation Materials 1

Download presentation-PDF: Lexia 15-16 – Ecstasy – Presentation Materials

Estasi

Ecstasy
È estatico ogni discorso che, costruendosi nel linguaggio e col linguaggio, rappresenta nondimeno una fuoriuscita da esso, un bloccarsi della semiosi, un venir meno delle distinzioni che fondano il senso. Trattasi dunque di un’impostura? Dell’evocazione impossibile, fra le maglie dell’immanenza, di una dimensione trascendente nella quale e verso la quale la prima si sfaldi, perdendo la consistenza di strutture e opposizioni? Rispondere affermativamente sarebbe forse semplicistico, sarebbe considerare l’estasi come puro effetto ottico, come sorta di trompe-l’oeil mistico.

In realtà, come ogni trompe-l’oeil, anche l’estasi rimanda a qualcosa di più della propria semplice rappresentazione. Essa rinvia ai pregiudizi inconfessati di un’ideologia semiotica, alla trama nascosta, al negativo segreto che regge tutta la concezione moderna del senso e del linguaggio. Il discorso mistico, che corre parallelo e invisibile, spesso represso, a volte perseguitato, lungo tutta la storia delle religioni, esprime allora questo dubbio: e se il senso non fosse distinzione, separatezza, dualità? Se l’immanenza articolatoria che lo viviseziona non fosse che illusoria? A questo punta ogni racconto dell’estasi: al sospetto che i fondamenti della modernità, antimistici per definizione, non siano altro che una delle possibilità dell’umano, e che una storia non detta, in filigrana, si dipani accanto e sotto al moderno come traccia sbiadita di un altro percorso, di un altro modo d’intendere e di dire.

Contributi di / Contributions by Mohamed Bernoussi, Ludmila Boutchilina-Nesselrode, Gérard Chandès, Eleonora Chiais, Alessandra Chiàppori, Daniel F. Cortés, Gian Marco De Maria, Yunhee Lee, Massimo Leone, Jia Peng, Hamid Reza Shairi, María Luisa Solís Zepeda,
Simona Stano, Federica Turco, Ugo Volli, Xingzhi Zhao, Francesco Zucconi.
In copertina / Cover
Parviz Tanavoli, Heech Orange 56, collezione privata.

4th issue of the Southern Semiotic Review Jornal

SSR_v1The fourth issue of this journal is published and can be seen as www.southernsemioticreview.net

The  journal welcomes papers with general semiotic methodology and subject matter, as well as ones with special themes. Current themes include media and social video, religion, memory and performance in particular dance and gesture.  As well as peer-reviewed papers, less formal reviews, commentaries and work in progress are welcome from international scholars and writers. Where possible, faster publication schedules for individual papers will be encouraged. The journal  mixes the need for archival services as well as scheduled issues. This journal has online and print versions.

The American Journal of Semiotics Vol. 30, Issue 1/2, 2014

ajs

The American Journal of Semiotics

Volume 30, Issue 1/2, 2014
Peirce and the Cenoscopic Science of Signs

John Deely (editor-in-chief) and Christopher Morrissey (editor)

 

 

Articles
1.Priscila Borges, Experience and Cognition in Peirce’s Semiotics

2. Garnet C. Butchart, Haunting Past Images: On the 2006 Documentary Film Description of a Memory in the Context of Communicology

3. Gilad Elbom, Glossematic Narratives; Or, Superfluous Information of Little Consequence: A Semiotic Approach to Literary Uselessness

4. Lars Elleström, Material and Mental Representation: Peirce Adapted to the Study of Media and Arts

5.  Richard L. Lanigan, Charles S. Peirce on Phenomenology: Communicology, Codes, and Messages; or, Phenomenology, Synechism, and Fallibilism

6. Donna E. West, Peirce’s Matrix of Individuation: The Work of Pronouns in Attentional Phenomena

Review Essay
7. Donald R. Frohlich, Biology, Peirce, and Biosemiotics: Commentaires ‘Cénoscopic’ d’un Biologiste

8. About the Authors

CFP: Cygne noir – revue d’exploration sémiotique

header_origamiCYGNE NOIR

revue d’exploration sémiotique

 http://revuecygnenoir.org/contenu/appel-a-contribution

Appel à contribution

Sémiotique des mystères

Le samedi 8 mars 2014, un avion de ligne de la Malaysia Airlines disparaît en plein vol, et ses 239 passagers enregistrés avec lui. Qu’est-il advenu du vol MH370? En l’absence de réponse, rapidement, les médias proposent des pistes. Le 14 mars, Le Monde avance six hypothèses : l’avion a-t-il continué sa route? peut-il avoir été détourné? l’avion peut-il avoir explosé en plein vol? l’appareil a-t-il subi une défaillance technique? la thèse du suicide du pilote est-elle réaliste? l’hypothèse d’une frappe d’un missile est-elle crédible? Le gouvernement malaisien finit par annoncer le 24 mars « qu’il faut considérer, selon toute vraisemblance, que le vol MH370 a été perdu et qu’aucun de ses occupants n’a survécu ». Entre temps (et encore après), la couverture médiatique aura laissé place à diverses stratégies rhétoriques afin de traiter de ce sujet dont on ne sait rien (ou presque) et qui demeure encore à ce jour irrésolu. Une disparition, une absence d’information, un mystère pour qui mène l’enquête et veut révéler les dessous d’une affaire, forcent l’abduction, précipitent l’hypothèse, mais imposent aussi l’allusion, la circonvolution, voire la métaphore, à défaut de quoi l’amphigouri se présente comme la seule option. Mais mystère n’est pas faribole : toute la difficulté énonciative repose ainsi sur la méconnaissance du contexte, l’absence du référent, les liens diffus qui unissent les signes aux phénomènes ou l’accès restreint à ceux-ci.

Du mystère originel au fait divers inexpliqué ; des cultes à mystères tels qu’ils ont été pratiqués un peu partout dans le monde gréco-romain au cours de l’Antiquité jusqu’au mystère de la Foi dans la théologie chrétienne ; du mystère entourant la mort d’Edgar Allan Poe au Mystère de la chambre jaune de Gaston Leroux ; chacun de ces types nourrit la polysémie du concept et augmente son ambiguïté. Secret, énigme, culte, complot ; mais aussi vérité, révélation, représentation, allégorie, symbole : tous ces termes se commutent et se complètent, forgent un terreau d’investigation théorique fertile. Le paradigme indiciaire (Ginzburg) et la « méthode du détective » (Eco) montrent également que la sémiotique peut servir l’enquête de manière féconde. S’il est vrai que, suivant le proverbe médiéval, la lumière montre l’ombre et la vérité le mystère, alors peut-être le fonctionnement du signe tel qu’il est défini dans ses diverses acceptions sémiotiques constitue-t-il l’hypotypose même du mystère.

Nous sollicitons des propositions qui sachent tirer profit de cette thématique afin d’approfondir des aspects théoriques de la pensée sur le signe et l’histoire de son développement et/ou qui proposent l’abord sémiotique de tout objet lié au mystère, dans quelque acception que ce soit. Les propositions favorisées 1) contribueront à l’avancement de la théorie sémiotique ; 2) seront à jour en ce qui a trait aux théories, méthodes et données ; 3) feront la démonstration d’une compréhension – et référeront à – des travaux existants dans le domaine traité. Celles-ci pourront s’inscrire dans l’un ou plusieurs des champs suivants : la sémiotique théorique (épistémologie, études culturelles, sémiotique cognitive, biosémiotique, etc.), la sémiotique appliquée (arts, médias, rhétorique, religions, urbanisme, traduction, éducation, etc.), et peuvent également préconiser une approche in-ter-trans-disciplinaire (anthropologie, philosophie, sociologie, psychologie, esthétique, linguistique, communication, etc.).

 

Candidatures

Les propositions seront reçues par courrier électronique à l’adresse de la revueredaction@revuecygnenoir.org au plus tard le 1er juin 2014. Veuillez indiquer en objet de votre message : « Proposition mystère ».

 

Votre proposition doit comporter:

1. un titre et un court résumé (500 mots maximum);

2. une courte notice biographique (250 mots maximum) incluant les informations suivantes : votre nom complet, votre statut, votre établissement de rattachement et votre département (s’il y a lieu) ainsi que vos coordonnées (adresse courriel au minimum).

 

Calendrier

Les propositions (titre et court résumé) seront reçues avant le 1er juin 2014.

L’acceptation des contributions sera notifiée au plus tard le 15 juin 2014.

Le texte de l’article, déposé aux fins de l’évaluation, sera reçu avant le 15 août 2014.

Southern Semiotic Review Issue 3 and Call for Papers

SSR_v1SOUTHERN SEMIOTIC REVIEW – Issue 3 (2014) now available at

www.southernsemioticreview.net

This  journal welcomes papers with general semiotic methodology and subject matter, as well as ones with special themes. Current themes include media and video, religion, memory and performance and visual arts.  As well as peer-reviewed papers, less formal reviews, commentaries and work in progress are welcome from international scholars and writers. Where possible, faster publication schedules for individual papers will be encouraged. The journal plans to  mix the need for archival services as well as scheduled issues. This journal has online and print versions.

Issue 3 2014

o    Issue Three Introduction

o    Comparative Literature in the Digital Age: Semiotic and Cultural Implications by Asun López-Varela

o    Transfer operations and intersemiotic translation in Alex Robinson’s London by Remo Gramigna

o    Rapunzel, Benjamin Button and Little Red Riding Hood: philosophical, rhetorical and textual semiotic excursions by George Rossolatos

o    How Vision Collaborates with Thought to bring Information into the Mind by Inesa Sahakyan

o    Of Criminals and Queers: Discourses of Class and the Outlaw in The White Tiger and Funny Boy by Adam A. Ferguson

o    The Emergence of ‘Atomodoxy’ in Cold-War Rhetoric and Science Fiction Narratives by James Eric Black

o    À partir de Greimas. Semiotic and Communication Patterns in Dance by Nicoleta Popa Blanariu

o    The View Finder: The Camera as Significal Pedagogue by Jude Chua Soo Men

o    Book Review: Bruno Latour. Rejoicing – or the Torments of Religious Speech, by Rowan MacKay

 

Call to Papers

Contributions are welcome for forthcoming general issues. In addition to ongoing general papers and issues, SSR will invites papers on continuing and special themes. General and special issues will be published online and in print as a quantum of quality papers becomes available. Papers or abstracts will be accepted at any time. Theme papers can be published in general issues before being assembled in special edition(s). 

The Semiosis of Transmedia
Guest Editors: Asun LópezVarela,  Universidad Complutense de Madrid, Spain
David Marshall,  Head, School of Communication and Creative Arts, Deakin University, Australia

Memory: Memory as a Representational Phenomenon
Guest Editor: Donna West

 Signs and Wonder – A Semiotics of Theology
Guest Editor: Demelza Martin, University of New South Wales,  Australia

A special supplement to the Southern Semiotic Review, called Sign|Artes, will soon be assembled. This will focus on creative arts and, in particular, visual and performance arts. Reviews, commentaries as well as papers are welcome now. The supplement will first be published by May 2014, and will be updated on a regular basis. Special editors will be Nicoleta Popa Blanariu, Veronica Devalle, Janys Hayes and Geoffrey Sykes, with assistance as required by other editorial advisors.

 

semiotic readerPrint publication

A print edition of Issues 1 and 2, titled “A Semiotic Reader”, is available through Amazon under “Southern Semiotic Reader”.

http://www.amazon.com/Semiotic-Reader-Papers-Southern-Review/dp/1493531549/ref=sr_1_1?s=books&ie=UTF8&qid=1393549734&sr=1-1

Journal: Signs and Society – Representing Transcendence: The Semiosis of Real Presence

Signs and Society

 

Signs and Society Vol. 2, No. S1 (Supplement 2014)

Representing Transcendence: The Semiosis of Real Presence

Massimo Leone (Università di Torino) and Richard J. Parmentier (Brandeis University)

 

TABLE OF CONTENTS

Articles

Representing Transcendence: The Semiosis of Real Presence (pp. S1-S22)
Massimo Leone and Richard J. Parmentier
DOI: 10.1086/674529
Stable URL: http://www.jstor.org/stable/10.1086/674529

Cherubim: (Re)presenting Transcendence (pp. S23-S48)
Ugo Volli
DOI: 10.1086/674426
Stable URL: http://www.jstor.org/stable/10.1086/674426

Wrapping Transcendence: The Semiotics of Reliquaries (pp. S49-S83)
Massimo Leone
DOI: 10.1086/674314
Stable URL: http://www.jstor.org/stable/10.1086/674314

Transition between Life and Afterlife: Analyzing The Triumph of Death in the Camposanto of Pisa (pp. S84-S120)
Lorenzo Carletti and Francesca Polacci
DOI: 10.1086/674567
Stable URL: http://www.jstor.org/stable/10.1086/674567

Meher Baba’s Silent Semiotic Output (pp. S121-S159)
José Sanjinés
DOI: 10.1086/674313
Stable URL: http://www.jstor.org/stable/10.1086/674313

Signs of Life: Grounding the Transcendent in Japanese Memorial Objects (pp. S160-S187)
Joshua A. Irizarry
DOI: 10.1086/674538
Stable URL: http://www.jstor.org/stable/10.1086/674538

The Glacier, the Rock, the Image: Emotional Experience and Semiotic Diversity at the Quyllurit’i Pilgrimage (Cuzco, Peru) (pp. S188-S214)
Guillermo Salas Carreño
DOI: 10.1086/674324
Stable URL: http://www.jstor.org/stable/10.1086/674324

Hearing Transcendence: Distorted Iconism in Tōru Takemitsu’s Film Music (pp. S215-S245)
Christopher I. Lehrich
DOI: 10.1086/674697
Stable URL: http://www.jstor.org/stable/10.1086/674697

CFP: Analitica / Online Journal of Music Studies

“Sound contacts” – Call for papers 2014 (Papers section)

Music can be seen as a relational force binding musicians, listeners, instruments and sounds. Its functions are deeply embedded in the network of agents involved in its production, fruition and definition processes. Despite the rhetoric of music as the art of sentiment, spiritual force or universal language, music fully reveals its potential as a means for communication between human beings and cultural subjects, opening up horizons in which these relations can be framed and nourished, reflecting their structural, socio-cultural, historical and economical dimensions. In this particular historical juncture, in which geopolitical circumstances seem to favor a set of close-minded attitudes towards diversity and otherness, cultural and artistic dynamics enact proactive approaches to the ongoing changes.

This set of statements will be at the core of “Sound contacts”, the thematic section of the next issue of Analitica (2014). Scholars and musicians are warmly encouraged to submit proposals for a brief contribution (max. 4.000 words) centered on one or more of the topics suggested below. The texts may foster a theoretical position as well as propose in-depth analyses of musical objects and/or repertoires.

The keyword “sound contacts” allows several options for elaboration. Among them we suggest for development:

  • cross-breeding and contamination between repertoires and sounds belonging to different historical periods and/or geographical contexts. Which strategies are involved in setting the conditions for these elements to coexist? Which suggestions emerge with regard to the possibility of their coexistence? In which way do they call for spaces of shared experience? How do they re-affirm or call into question cultural traditions?
  • compositional and performative issues shared in different traditions and genres, such as the divide between noise and music, unusual or asymmetrical rhythmic patterns, real-time electronic elaboration of sound, the connection between music and gesture in the action of performers and dancers. How do these issues become a creative drive in experimental composition, rock, jazz, traditional musics and other contemporary musical practices?
  • interactions between performers and participants in rituals, concerts, and other kinds of musical event. Music stimulates active and mutual exchanges in terms of negotiating emotion and meaning. This is not only true for musical practices that are technologically mediated, but for every performative context. How can we trace the presence of these dynamics in the music itself? How can we relate the need of expression of the single individual to the collective functions of music in the context in which it is produced?
  • sound as a connective terrain for different art forms, such as opera, sound arts, television, cinema and new media. How does music acquire the ability to encompass, subsume, and consequentially amplify the expressive potential of single media in multimedia compounds where the result is more than just a sum of its part?

Those who are interested in contributing to the current issue are kindly requested to register on the website of Analitica and submit an abstract of their proposal (250 words, plus a 150 words biographical profile) to the attention of the Editorial Board. The deadline for abstract submission is 31 March 2014. Selected proposals will be due for online publishing by the 15 July 2014. The Editorial Board will see to the preliminary review and proofreading of the online publications. Once approved, contributions will be visible on the website and accessible for comments by registered readers. By the end of 2014—after a final peer-review of the selected contributions—the articles will be collected and archived in their definitive form on the website. For more information on the revision process, please refer to the sections regarding publishing policy and submission guidelines.

“Contatti sonori” – Call for papers 2014 (sezione Interventi)

La musica può essere intesa come un sistema di relazioni che legano musicisti, ascoltatori, strumenti e suoni. Le sue funzioni sono profondamente legate alla rete di agenti coinvolti nei suoi processi di produzione, fruizione e definizione. Al di là della retorica che la definisce come arte del sentimento, forza spirituale o linguaggio universale, la musica rivela appieno il suo potenziale se considerata un mezzo di comunicazione tra esseri umani e oggetti culturali. In questo senso può diventare una chiave per aprire gli orizzonti all’interno dei quali tali connessioni possono essere inquadrate e porre le basi per il proprio sviluppo, oltre a rivelarsi nelle specifiche dimensioni strutturali, socio-culturali, storiche ed economiche di ogni oggetto. Nel momento in cui le circostanze geopolitiche attuali sembrano favorire atteggiamenti di rifiuto e chiusura verso la diversità e l’alterità, le dinamiche della creazione e circolazione artistica possono indicare soluzioni positive per confrontarsi con i cambiamenti in atto.

Questo insieme di riflessioni sarà al centro della sezione tematica della prossima annata di Analitica, dal titolo “Contatti sonori”. Studiosi e musicisti sono caldamente invitati a sottoporre proposte per brevi contributi (max. 20.000 caratteri) centrati intorno ai temi indicati nell’elenco seguente. I testi possono presentare una proposta teorica oppure proporre un’analisi centrata su particolari oggetti musicali o repertori.

La parola chiave “Contatti sonori” lascia aperte un gran numero di opzioni per il suo sviluppo. Tra queste suggeriamo:

  • l’ibridazione e la contaminazione tra repertori e suoni appartenenti a differenti periodi storici o contesti geografici. Quali strategie sono impiegate per creare le condizioni di una coesistenza tra i diversi elementi? È possibile trovare alla radice di esse alcuni modelli comuni? In che modo aprono degli spazi per la condivisione di esperienze? In che modo affermano o mettono in questione le tradizioni culturali preesistenti?
  • problemi compositivi o performativi condivisi in diverse tradizioni e generi, ad esempio la distinzione tra suono e rumore, schemi di organizzazione ritmica inusuali o asimmetrici, l’elaborazione elettronica del suono in tempo reale, la connessione tra musica e gesto nell’azione dei performer o dei danzatori. Da quali punti di vista la soluzione di tali problemi offre un impulso creativo nella composizione sperimentale, nel rock, nel jazz, nella musica tradizionale o in altre pratiche musicali?
  • forme di interazione tra performer e partecipanti in rituali, concerti, o altre tipologie di eventi musicali. La musica è uno stimolo per attivare scambi e modalità di costruzione partecipata di emozioni e significati in tutti i contesti performativi. Si possono rintracciare i segni di tali dinamiche nella musica stessa? Come possiamo mettere in relazione la necessità di espressione individuale con le funzioni collettive della musica nel contesto in cui viene prodotta?
  • il suono come tessuto connettivo per differenti forme d’arte, quali l’opera, la televisione, la sound art, il cinema e i nuovi media. In che modo la musica acquisisce la possibilità di accogliere e includere, e di conseguenza amplificare, il potenziale espressivo dei singoli media, in un complesso multimediale nel quale il risultato è maggiore della somma delle parti?

Gli interessati a contribuire al numero corrente sono invitati a registrarsi sul sito web di Analitica e a proporre alla redazione della rivista un abstract del loro contributo (1.500 caratteri, più un breve profilo biografico di 600 caratteri). La scadenza per l’invio delle proposte è il 31 marzo 2014. I contributi selezionati dovranno essere inviati entro il 15 luglio 2014. La Redazione sarà responsabile della prima selezione dei contributi e della revisione in vista della pubblicazione online. Una volta approvati, gli articoli saranno disponibili per la consultazione sul sito e sarà possibile per tutti gli utenti registrati proporre commenti e ulteriori spunti di riflessione. Alla fine del 2014—dopo una ulteriore fase di peer-review—i testi saranno raccolti e archiviati in forma definitiva. Per maggiori informazioni sul processo editoriale e di revisione si invita a far riferimento alle sezioni del sito riguardanti le politiche e le linee guida per gli autori.

Analitica – Rivista online di studi musicali

Journal: Sign System Studies vol. 41/4

Sign Systems Studies 41 (4)Sign Systems Studies 41(4)

The fourth issue of 2013 of the journal Sign Systems Studies — vol. 41(4) — publishes a series of papers on the traditions in semiotics, focusing on Lotman, Deely, Peirce, Sarailiev, and Augustine. It also publishes two articles on biosemiotics (on the perception of environment, and the concept of exaptation), and a review of Lotman-conference in Argentina.

Contents

I Traditions in semiotics

Laura Gherlone. Semiotics and interdisciplinarity: Lotman’s legacy

Petre Petrov. Mixing signs and bones: John Deely’s case for global semiosis

Renira Gambarato. Peircean semiotics in the context of design praxis: Abduction and perception in dialogue

Andrey Tashev. The two pragmatisms in the philosophy of Ivan Sarailiev

Remo Gramigna. Augustine on lying: A theoretical framework for the study of types of falsehood

II Biosemiotics

Prisca Augustyn. Man, nature and semiotic modelling or how to create forests and backyards with language

Davide Weible. Approaching a semiotics of exaptation: At the intersection between biological evolution and technological development

III Reviews and notes

Ariel Gómez Ponce. Lotman’s tradition: American perspective

 

The new issue of Sign Systems Studies is available at University of Tartu Press

website http://www.tyk.ee

CFP: Southern Journal of Semiotics

Southern Journal of Semiotics – Special issue: “Memory as a Representational Phenomenon ”

The editors announce a Call for Papers for a special issue on memory as a representational phenomenon, broadly defined.

Papers should address any aspect of memory as a semiotic system.  Topics of particular interest include: development and use of working memory, retrieval from long-term memory, memory as a cultural and historical system, use of artistic works as a representation of memory, dreams and the psychoanalysis of memory, artefacts and places of memory, the primacy of particular sign categories in memory, the influence of intrapsychological factors in constructing higher-order representational networks, the contribution of intersubjective processes on memory, and semiotically-driven interventions  to remediate representational anomalies.

Papers with either an empirical or a purely theoretical approach are encouraged.  Papers must include an abstract of between 100 and 150 words, five keywords; and the length of the manuscript must range between 6000 and 10000 words inclusive of footnotes, but not of works cited.  Conformity to APA style is required; and where possible, citations must be to original sources.

All illustrations are to be sent as separate jpeg files; but, clear indication needs to be made via subscripts within the body of the manuscript as to the intended location of each illustration.  A fifty-word author biography with final submission is likewise encouraged.  Please consult the “About” page on our website: www.southernsemioticreview.net for stylistic procedures not outlined herein.

In addition to formal papers, commentaries and reviews of books are welcome, as well as news of relevant events and calls for papers.  All formal contributions and papers will be subject to suitable processes of editorial and blind review, to ensure quality of content and stylistic rigor. English is the designated language for all submissions – although submissions in other languages may be considered.

Be certain to include for each author: first name and surname in ordinal sequence of degree of contribution, email address, institutional affiliation, and academic status.

Inquiries, abstracts and early paper submissions should be made to our guest editor for this issue, Donna E. West at: westsimon@twcny.rr.com, with a copy to the journal editor at southernsemioticreview@gmail.net on or before 3 April, 2014.  Papers can be submitted after this date by arrangement.

CFP: Chinese Semiotic Studies

Chinese Semiotic Studies

Call for Papers

Number of issues: 4 issues (March issue, June issue, September issue and December issue) per year starting from 2014

Publisher: De Gruyter

Website: http://css.njnu.edu.cn/

Email for submission: cssnnu@163.com

President of Editorial Board: Jie Zhang

Vice Presidents of Editorial Board: Bin Xin, Jiazu Gu, and Yongxiang Wang

Editor-in-Chief: Yongxiang Wang

Associate Editor: Linda L. Thornburg

Assistant Editor: Hongbing Yu

It has been five years since Chinese Semiotic Studies (CSS in short) started the publication of its first issue in 2009. I, on behalf of our editorial board, wish to extend our heartfelt thanks and lofty compliments to you for your continuous care, support, and help!

Recently, we have been negotiating with De Gruyter concerning the cooperation on the publication of CSS between us. After several meetings’ discussions, the De Gruyter Board have finally approved of the proposed cooperation on CSS: starting from 2014, CSS will get published by De Gruyter with 4 issues per year (March issue, June issue, September issue and December issue).

CSS includes in every issue three regular sections:

(i) Studies on Chinese Cultural Signs: the studies (conducted by either Chinese or western scholars) which deal with Chinese elements (including literature, music, art, architecture, historical and cultural heritage, etc.) are supposed to belong to this section. It’s a section reflecting “China from the world’s perspective”.

(ii) Chinese Studies on Western Cultural Signs, Sign Theories, and Their Applications: this section includes the studies conducted by Chinese scholars concerning western sign theories and/or their applications. It’s a section reflecting “The West from China’s perspective”.

(iii) Interaction Section for Chinese and Western Sign Studies: we shall invite western/Chinese scholars to write for our journal, and, at the same time, we shall invite Chinese/western scholars to write review articles. It’s a section reflecting “Interaction between China and the West”.

Contributions to these sections are welcome.

Our submission email is cssnnu@163.com

Yongxiang

Journal: Sign System Studies vol. 41

Sign Systems Studies 41 (2-3)Sign Systems Studies 41(2/3)

The new issue of the journal Sign Systems Studies — vol. 41(2/3) — includes a large special section on semiotics of montage as guest-edited by Tomi Huttunen. It also publishes two articles by Juri Lotman (which appear for the first time in English), and a review of the 8th Tartu Semiotics Summer School (2013).

Contents

I Semiotics of montage

Tomi Huttunen – Preface: Montage principle and the semiotics of culture

Mikhail Yampolsky – Point, pathos, totality

Mihhail Lotman – Metrical montage: on the theory of polymetrical compositions

Oksana Bulgakowa – From stage to brain: Montage as a new principle of scientific narrative

Tomi Huttunen – Montage in Russian imaginism: Poetry, theatre and theory

Irene Portis-Winner – Jean Rouch: The semiotics of ethnographic film

Peeter Torop – The ideological aspect of intersemiotic translation and montage

Ilya Kukulin – Privatisation of a riot: “Second life” of the early Soviet montage

 

II Juri Lotman’s semiotics

Laura Gherlone – Lotman’s epistemology: Analogy, culture, world

Remo Gramigna – The place of language among sign systems: Juri Lotman and Émile Benveniste

Juri Lotman – On the dynamics of culture (trans. Tyler Adkins)

Juri Lotman – Canonical art as informational paradox (trans. Montana Salvoni, Oleg Sobchuk)

 

III Reviews and notes

Anti Randviir – Autocommunication in semiotic systems: 40 years after Theses on the Semiotic Study of Cultures (Tartu Summer School in Semiotics 2013)

 

The new issue of Sign Systems Studies is available at University of Tartu Press website http://www.tyk.ee/semiotics/00000011330 and at the bookshop Krisostomus website http://www.kriso.ee/sign-systems-studies-412-3-db-140642434123i.html

 

CFP: International Journal of Marketing Semiotics Vol.II

IJMS LOGOwww.ijmarketingsemiotics.com

Vol.I now available at

http://ijmarketingsemiotics.com/journal-contents-2/

Call for papers: International Journal of Marketing Semiotics Vol.II

The mission of the International Journal of Marketing Semiotics is to constitute a reference point in state-of-the-art academic research in the field of marketing semiotics, by enhancing the relevance of semiotic theories and methodologies across the entire marketing mix, with a dual orientation towards furthering existing theory, while safeguarding managerial saliency.

The International Journal of Marketing Semiotics is an open-source, double blind-reviewed academic journal that covers a wide spectrum of interdisciplinary marketing/semiotics research streams, spanning:

– Conceptual approaches by drawing on different semiotic perspectives (i.e. Peircean, structuralist, post-structuralist, sociosemiotics, cultural, textual, visual, multimodal) to the 5 P’s.

– Novel semiotically informed methodological frameworks for conducting research into packaging design and competitive packaging analysis, new product development, product/service/retail branding, brand identity development, brand equity, pricing, advertising, IMC development and competitive analysis, consumer behavior (offline and online).

– Comparing and contrasting existing marketing research conceptual and methodological frameworks with semiotic ones.

– Cross-disciplinary approaches on marketing research issues that combine semiotics with perspectives from the social sciences and the humanities, such as narrative analysis, psychoanalysis, anthropology, rhetoric, sociology.

The International Journal of Marketing Semiotics welcomes both conceptual and applied semiotic research, provided that semiotic perspectives have been applied rigorously in the concerned marketing issues and are sufficiently informed by relevant literature, stemming from within both semiotics and marketing disciplines.

The International Journal of Marketing Semiotics hosts academically rigorous research papers, but also provides a forum where marketing semiotics agencies may publicize case studies of projects they have undertaken for clients.

The import of semiotics in the study of brands has been proliferating over the past twenty years, from academics and practitioners alike. By virtue of semiotics’ ability to account for the processes whereby meaning is generated, it constitutes the discipline par excellence for addressing the issue of brand signification.

Semiotics have been applied in various research areas within the wider branding field of research, including brand identity and brand image, advertising copy development, advertising encoding and decoding, retail branding, media messages, package design, to name a few. Particular focus has been laid on the differences between different modes of semiosis in terms of modality (verbal, oral, visual, olfactory etc.), the interaction among modalities, the conditions of signification and the wider cultural practices that have given rise to particular modes of semiosis. The usefulness of semiotics consists both in furnishing a typological classification of brands as signs, as well as a conceptual and methodological platform for designing and managing brands as sign systems. As an applied market research tool, semiotics have been used either as a standalone research method or in combination with other qualitative and quantitative research techniques. Semiotic concepts have been used in order to single and map out cultural codes, product languages, consumer typologies, but also with view to yielding an epistemologically robust ground, on which brand structures, alternative communication routes and packaging code systems may be edified.

The International Journal of Marketing Semiotics hosts state-of-the-art research alongside the major above-mentioned research streams, with an emphasis on:

– Brand positioning, brand identity, brand image and brand equity

– Advertising communications development and effectiveness

– New product development

– Packaging design

– Retail branding

– Consumer identity & consumer behavior

Both conceptual and applied semiotic approaches in the above fields of research are welcome.

The closing date for submission is May 30th 2014

If you are an academic researcher or an agency in the field of marketing semiotics and you wish to contribute to the International Journal of Marketing Semiotics, please send your papers to:

journalmarketingsemiotics@yahoo.com

grosolatos123@myway.com

Launch of the International Journal of Marketing Semiotics (IJMS) VOL.I

IJMS LOGO

www.ijmarketingsemiotics.com

We are pleased to announce the launch of the first issue of the International Journal of Marketing Semiotics.

The mission of the International Journal of Marketing Semiotics is to constitute a reference point in state-of-the-art academic research in the field of marketing semiotics, by enhancing the relevance of semiotic theories and methodologies across the entire marketing mix, with a dual orientation towards furthering existing theory, while safeguarding managerial saliency.

Marketing semiotics is currently a discipline in rapid development, with a recent, yet resourceful scholarly history. The major challenge for marketing semiotics over the past twenty years has been to prove its credentials amidst a heavily fragmented and multi-perspectival landscape that is indicative of the current status of qualitative marketing research. Confronted with the not necessarily conflicting agendas of disciplines that have managed to make inroads into marketing theory and practice and which have been catapulted to mainstream research streams, such as anthropology and ethnography, semiotics has been faced with the challenge of proving its credentials and its ability to furnish unique perspectives on existing marketing issues, while also unearthing latent research needs.

We consider the inaugural issue of the International Journal of Marketing Semiotics as being foundational, with an intent to promote scholarly research in all of the 4 or 5 P’s, by drawing on the rich conceptual and methodological armory of various semiotic schools of thought. We are not aiming at rewriting marketing in semiotic terms, but at demonstrating how distinctive research areas and practices that have or have not as yet been tackled by traditional marketing scholarship, may be thought through and elaborated semiotically. At the same time, as the merits and the practical relevance of marketing semiotics must be highlighted, we opted for hosting practitioners’ viewpoints along with academically oriented papers in an attempt to demonstrate that marketing semiotics may only thrive through a dynamic interplay between theory and practice.

In the light of the above, Göran Sonesson’s essay Two strands of rhetoric in advertising discourse: A cultural semiotic account kicks off the issue with a sweeping account of the cultural nuts and bolts of advertising discourse, by drawing on such divergent strategies as those of Absolut Vodka and IKEA, while taking a detour through metaphorical transfers between burgers and jeeps. By examining the various parts of rhetoric and how they developed throughout the millennia, culminating in the two pillars of contemporary rhetoric and rhetorical semiotics, that is Perelman and Olbrecht-Tyteca’s New Rhetoric and Groupe μ’s rhetorical treatises, and by combining rhetorical with cultural analysis, most notably the strand that derives from the Prague School of semiotics, the author issues a plea for further research in cultural semiotics with view to deepening our understanding about the often silent, yet resonant and occasionally conflicting argumentative underpinnings of advertising discourse.

Cultural analysis of advertising messages continues in the paper by Evripides Zantides and Evangelos Kourdis Representations of children in food advertisements in Cyprus: A sociosemiotic perspective that furnishes an outlook on the structural components of Cypriot print advertising targeted to children (and/or their parents), while showing how local and global cultural values are reflected in the employed advertising executions by local and multinational brands. By pursuing a largely sociosemiotic perspective, while taking into account the relevant marketing literature and paying heed to inaugural structuralist texts that spawned extensive cultural semiotic research, the authors delve into how children are represented in print ads, while deconstructing salient facets of the modes whereby representations of the intended target-audience are formed, from hair-color to typographical features.

Semiotic cultural analysis and interpretation of advertising messages is further expanded by Jennie Mazur in her paper IKEA: Ego and its Alter in inter-cultural communications, who adopts an inter-cultural perspective in marketing communications, while focusing on how IKEA managed to take by storm its intended target-audience in the German market by leveraging its concept of not necessarily Swedish swedishness. While drawing on Sonesson’s model of Ego and Alter culture and on an extensive list of analytical categories for dissecting ad texts, she demonstrates how the company’s indubitably clever advertising strategy that built both on embedded cultural mores, but also on an invented notion of Swedishness that brought forward novel stereotypes, attained to consolidate in the existing consumer ethos through a humorous and occasionally self-ironic discourse. An intensive analysis of 48 IKEA commercials spawned three communicative territories that matched different phases of the deployment of the brand’s communication strategy in the German market, while highlighting, most interestingly, how the invented stereotypes in IKEA’s ad films not only managed to catapult the brand to a leadership position in the German DIY market, but to create a whole new ethos, including the adoption of the cultural practice of throwing Christmas trees off windows during St. Knut’s day.

By further exploring the contribution of rhetoric in making sense of distinctive modes of ad textual configuration, George Rossolatos in his paper An anatomy of the multimodal rhetorical landscape of the world’s most valuable brands puts forward the //rhetor.dixit// model, which aims at furnishing a concrete methodological platform for analyzing and interpreting the multimodal rhetorical structure of ad filmic texts. Amidst the ongoing dialogue as to whether rhetorical analysis in the light of multimodal texts should stop at the level of rhetorical operations or drill down to individual figures, adapted in such a manner as to account effectively for the particularities of the visual mode, but also for verbo-visual interactions, //rhetor.dixit// follows the second route, while addressing the needs of a largely viso-centric discourse. The propounded model that draws on an extensive corpus of ad films from the world’s most valuable brands (based on BrandZ 2012), combines content analysis with the aid of atlas.ti with an interpretive approach. The author puts forward three novel rhetorical figures (accolorance, reshaption, pareikonopoeia) in an effort to account for the bespoke configuration modes of ad filmic texts, while furnishing a novel methodology for conducting rhetorical analysis of advertising filmic texts, by dissecting and coding ad films segment-by-segment, according to uniformly applicable criteria. In addition, the model provides a string of useful statistics that emphasize the strength of co-occurrence of one or more figures in the same filmic syntagm(s), while offering a coherent perspective that combines verbo-visual rhetorical figures with argumentation strategies.

Moving on to the practitioners’ corner, Marcie Connan and Crystal Sarantoulias of the DIGInsights semiotic agency guide us through how archetypical analysis of brand personality may yield alternative and more credible positioning territories for brands, by drawing on a case-study from the home repair market. By combining a brand storytelling approach with actual consumer research that aimed at gauging consumers’ identification of different design propositions with brand personality features, the company managed to single out the most appropriate archetype for their client brand and reflect this appropriately in their value proposition.

Last, but not least, Cinzia Ligas and Fausto Crepaldi of the Lux agency  introduce the 8th P through their Semiomarketing approach that aims at unlocking the unconscious mechanisms whereby perceptions about fashion and luxury objects are formed. To this end they recruit their ‘warpframe’, among others methods, which is intent on dimensionalizing the narrative structures that are responsible for conditioning addresses’ perceptual mechanisms. Warpframe, a semiomarketing technique used to optimize video communication, is made up of ten items that have to be taken into account before producing a storyboard or writing a script, viz. identity, relationship, style, signs, codes, figures, roots, roles, balance and sub-limen.  The authors show how narrative structures condition the 8th P, perception, through an analysis of Regina’s advertising.

CALL FOR PAPERS IJMS VOL.II

If you are an academic researcher or an agency in the field of marketing semiotics and you wish to contribute to the International Journal of Marketing Semiotics, please send your papers to:

journalmarketingsemiotics@yahoo.com

grosolatos123@myway.com

The closing date for submission is May 30th 2014

For further details visit http://ijmarketingsemiotics.com/call-for-papers/

Southern Semiotic Review – Second Issue

SSR_v1The second edition (2/2013) is now available online.
www.southernsemioticreview.net

This journal was launched in May, and there has been a pleasing response to the first issue, in terms of quantity and quality. 11000+ visitors and 50000+ page views confirm good interest and reception – and readings!  In addition to general issues, special theme issues are planned, both on line and in print. Two stimulus themes are outlined below. These will be published as and if a quantum of quality contributions is available – however it is anticipated that online publication of quality papers can be done expeditiously.

Papers for review, as well as comments, reviews, abstracts and work in progress, are welcome, from all international scholars and writers. Review procedures apply for all contributions, except for shorter reviews, comments and the occasional work in progress.

Call for papers

1. Structuralism

Structuralism can be taught in contradictory ways, at least at undergraduate levels. On the one hand a critique of LéviStrauss by Michel Foucault in the 1960’s in Paris can be repeated as a mantra about “post structural” approach to discourse that is politically and sociologically motivated. On the other hand De Saussure remains a philosopher of convenience in many cultural and sociological classes, to derive hasty ideas about classifications and oppositions that might permeate hierarchies and divisions in society. Yet again, literary structuralism continues to have an enduring expression.  In all cases, it can be argued that the notion of structure, exemplified in what was called semiological traditions, can lack theoretical inquiry and justification. The critique of cognitivism and naturalism first made by Foucault continues to have deep currency. What are the historical and material explanations for societal morphology? What is the relation of structuralism and discourse studies? Is a holistic system of semiotic theory possible, with inter-dependent inclusion of structural, discursive and pragmatic dimensions?

The application of structural and graphic methodologies and ideas seems fundamental to the study of sign systems.   Despite the advances in study of pragmatic, communicative and existential semiotics, there seems a place in contemporary studies to re-appraise structuralism, including the seminal anthropology of Claude LéviStrauss, the cultural linguistics of de Saussure, and the more dynamic sense of diagrammatic orders in Deleuze and Peirce. This call invites papers in the history of ideas and society, as well as current speculative and applied studies. There is opportunity for applied studies in political, social, religious, mythic and artistic, geo political and cultural fields, which address outstanding issues of identity, culture, globalisation and post colonialism.

2. Videography and New Media

Video is a pervasive and contemporary medium that is as ubiquitous as it is undertheorised. On the one hand, it can be seen as an historical, somewhat dated adjunct to the dominant forms of televisual practices, which have been shaped by mass audiences, political and commercial controls, and heavily invested and stylised production. On the other hand, in terms of social media, video can be seen as an optional add-on to a mxed media spectrum, that includes text, graphic, photographs, audio, music and games, all cohabiting an increasingly broad telecommunication bandwidth. The consumer handy cam style encourages, in its playfulness and domesticity, a further propensity to overlook the potential for theoretical complexity in video forms. Video can be seen in terms of technology rather than the language, aesthetic and sign field of a distinct and emergent medium.

This call for papers will seek semiotically informed or influenced theory about video phenomenon. We will putatively brand the subject of inquiry by the professionally used term videography  – thus crediting the field with a potential conceptual complexity while also gesturing, through the graphic suffix of the term, to an emergent multimedia dynamic  that helps further erase simplified oppositions between visual, oral and written expression.  The inquiry seeks perspectives on the phenomenological and perceptual nature of video as a field of expression and experience;  the delineation of cinematographic and videographic expression; televisual configuration and social contexts, including studio and interpersonal practices; the history of video medium; clarification of multimedia expression, including the emergent relationship of still, moving, audio, visual, pictorial and video modalities; finally, at least in terms of this list of suggestions, the representation. transcription and praxis of communication and conversational forms.

In particular semiotics and quasi semiotic approaches and methodologies are invited in addressing key questions. It is assumed semiotics, especially forms of pragmatic semiotics, can offer conceptual tools for ongoing theorising of video phenomena. Issues of iconicity and indexicality, realism, interpretation, non verbal and body language,  and self presentation and consciousness, all seem relevant, in addition to traditional issues of representation in broadcast media.  A firmer argument for the essential role of semiotic theory can be put, and it is also possible to consider further that video represents a latter day quintessential embodiment or realization of semiotic understanding and theory, for example in terms of elucidation of Peirce’s categories of sign functions.

Special additional theme: Religio.

Guest editor Delmeza Martin.

Details on site.

Submission

Submissions including preliminary abstracts can be sent to the editors,southernsemioticreview@gmail.com
Replies will be made to all inquiries. Terms of publication and additional information can be found at
www.southernsemiotic.net

ISSN 2202-2783 (Online)

Copyright © 2013All rights reserved.
Our email address is:
southernsemioticreview@gmail.com or

glsykes@tpg.com.au

japanese posterIllustration from ‘A Semiotic Analysis of Iconicity in Japanese Manner Posters by Mary Eberhardinger

in current issue

Southern Semiotic Review – 1st issue

SSR_v1

The first issue of a new semiotic journal can be found at www.southernsemioticreview.net

The journal responds to a perceived need and opportunity to develop a more comprehensive approach to the study of semiotics in Australia—and perhaps in other countries more distant from mainstream traditions and practices in Europe and North America.  This appears to be the first journal of its kind in this country, and, as a general inter-disciplinary publication, perhaps in the Southern hemisphere. This initiative will, on occasion, address themes specific to the cultures, locations and geo politics of regions of its publication.

The ‘southerly’ tag in our title is intended to connote emerging expressions of culture, and governance in our global public life as well as expressions in identity in individual and personal domains. This review journal aims to respond to the promise of semiotics at many levels – philosophical, educational, conceptual, cultural, social change and self understanding.

“Southern Semiotic Review” will have online and print versions. The initial online version will offer an exploratory approach to publication. As well as peer-reviewed papers, the journal will include works in progress and commentaries such as reviews, articles and news. Where possible, faster publication schedules for individual papers will be encouraged, and the journal plans to  mix the need for archival services as well as scheduled special issues.

The journal will maintain an inclusive and comprehensive brief, and contributions from all international scholars and writers of varied subject matters and approaches within a consensual, eclectic understanding of semiotics are invited. It is felt that wide subject matter and international contributions will assist—and indeed be necessary to develop—study in a specific region or country. The review/journal seeks to provide a repository of material in its region of the world, a digital and print footprint that will contribute to related studies generally. It seeks to provide material that is accessible to a wide audience, with integrity of content and good quality of presentation. The journal seeks to maintain an ongoing and dynamic conversation, and comments on featured and selected papers will be encouraged as suitable.

Further information can be found at www.southernsemioticreview.net

Contributions of completed papers, comments and correspondence or reviews can be sent to  southernsemioticreview@gmail.com. All inquiries will be followed up, and your contact will allow us to inform of forthcoming issues and updates.

https://iassais.wordpress.com/2013/04/03/southern-semiotic-review/

International Journal of Semiotics SEMAT

International Journal of Semiotics SEMAT

Vol. 1 – May 2013

Content:

  • Media Semiotics: From Digital Utterance to Perceptible Interaction, Vol. 1, No. 1 (May 2013), PP:1-14
    Authors: Hasib Alkush – University Eljadida – Faculte des Lettres et des Sciences Humaine Morocco
  • The Auto-fiction in the Work of Colette, Vol. 1, No. 1 (May 2013), PP:15-23
    Authors: Stéphanie Michineau – Université du Mans, (France)
  • La Variation Linguistique à Travers Le Discours Des Jeunes Algériens, Vol. 1, No. 1 (May 2013), PP:25-34
    Authors: Boumedini Belkacem – Université de Mascara, CRASC. Oran, Algérie
  • Post-orientalism, Vol. 1, No. 1 (May 2013), PP:35-50
    Authors: Muhammad Miftah – Morocco University, Mohammed (V) Rabat – Agdel Faculte des Lettres et des Sciences Humaine
  • Cognitive Reference for Narrative Semiotics – Greimas as a Sample, Vol. 1, No. 1 (May 2013), PP:51-63
    Authors: Said Bouita – Hai El Wehda – Warzazat – 45000 – MOROCCO
  • An Icon of Mysticism in Modern Arabic Poetry, Vol. 1, No. 1 (May 2013), PP:65-109
    Authors: Abdelkader Fidouh – University of Bahrain, College of Arts, P.O Box 32038, Kingdom of Bahrain
  • Semiotics of Passions, Vol. 1, No. 1 (May 2013), PP:167-178
    Authors: Muhammad Aldahy – Morocco University, Mohammed (V) Rabat Agdel Faculte des Lettres et des Sciences Humaine
  • Thresholds of Literary Text: A Semiotic Approach, Vol. 1, No. 1 (May 2013), PP:121-134
    Authors: Bakhawla bin Aldin – Bendine bekhaoula nouveau lycee n2 sougueur wilaya tiaret algerie
  • The Semiotics of Solitude and Discourse Analysis The Message of, Vol. 1, No. 1 (May 2013), PP:135-165
    Authors: Abdel Fattah Ahmed Youssef. – University of kingdom Saud, College of Arts
  • Semiotics and Picture, Vol. 1, No. 1 (May 2013), PP:183-196
    Authors: Mohammed Dani – Bt 247 Av Sidi Maarou,f Casablanca, 20190, Morocco
  • Narrating the Characteristics or the Biography of Love: Salim bin Himayyishs this is the Andalusian, Vol. 1, No. 1 (May 2013), PP:179-190
    Authors: Said Binkrad – Morocco University, Mohammed (V) Rabat – Agdel, Faculte des Lettres et des Sciences Humaine
  • Semiosis and Interpretation Production of Meaning, Construction of Reality and the Functioning of Society, Vol. 1, No. 1 (May 2013), PP:191-207
    Authors: Abdellah Berrimi – University Mawlay, Ismail College of Al-Rashidia, Maknes, Morocco

Punctum-International Journal of Semiotics

Τhe Hellenic Semiotics Society is currently planning to publish an online, free access, peer-reviewed international journal devoted to semiotics. The journal, named Punctum-International Journal of Semiotics, will be published twice a year, in English – although submissions in French and German will be accepted as well.

Punctum will be the first Greek-based international and online-only academic journal in the field of semiotics, and aspires to become a forum for the advancement of both indigenous and international scholarship. It also aims to foster a closer intellectual exchange and cooperation between the scientific communities of Eastern & South Eastern Europe with those of Western and Northern Europe.

 

International Editorial Board of Punctum-International Journal of Semiotics

 

Prof. Kristian Bankov, New Bulgarian University, Bulgaria

Prof. Karin Boklund-Lagopoulou, Aristotle University of Thessaloniki, Greece   

Em. Prof. Paul Bouissac, University of Toronto, Canada

Prof. Paul Cobley, London Metropolitan University, England

Prof. John Deely, University of St. Thomas, U.S.A.

Prof. Jacques Fontanille, University of Limoges, France

Prof. Anne Hénault, University of Paris Sorbonne, France

Em. Prof. Jean-Marie Klinkenberg, University of Liege, Belgium

Prof. Pirjo Kukkonen, University of Helsinki, Finland 

Prof. Kalevi Kull, University of Tartu, Estonia

Em. Prof. Alexandros-Phaidon Lagopoulos, Aristotle University of Thessaloniki, Greece

Assoc. Prof. Apostolos Lampropoulos, University of Cyprus, Cyprus

Prof. Eric Landowski, CNRS, France   

Prof. Massimo Leone, University of Turin, Italy    

Prof. Theo van Leeuwen, University of Technology Sidney, Australia

Prof. Susan Petrilli, University of Bari, Italy

Em. Prof. Roland Posner, Berlin Technical University, Germany

Prof. Göran Sonesson, Lund University, Sweden

Prof. Eero Tarasti, University of Helsinki, Finland

Prof. Peeter Torop, University of Tartu, Estonia

 

Editors/contact

 

Assoc. Prof. Gregory Paschalidis,           

Aristotle University of Thessaloniki, Greece, email: paschagr@jour.auth.gr

Asst. Prof. Lia Yoka,                      

Aristotle University of Thessaloniki, Greece, email: liayoka@arch.auth.gr

Published new issue 13-14 of Lexia Journal of Semiotics

Massimo Leone 2013 - Lexia 13-14 1


Download presentation-PDF: Massimo Leone 2013 – Lexia 13-14

Protesta
Protest

a cura di
Massimo Leone

Un vento di protesta sta scuotendo il mondo intero. È un vento che soffia da lontano, ma in questi ultimi tempi si è fatto impetuoso. Le elezioni presidenziali in Iran nel 2009, i moti di rivolta in Tunisia, Egitto, Siria, per tutto il Medio Oriente; l’occupazione simbolica di Wall Street; il “15 de M” spagnolo, con la Plaza de Sol gremita di dimostranti; i sollevamenti contro il TAV Torino-Lione in Italia, le lotte degli operai e quelle dei disoccupati; il sommovimento politico contro governi vecchi e inefficienti. Pare che a un certo punto della storia il mondo si sia acceso, e continui a pulsare con luce intermittente sin da allora: fuochi di protesta divampano, si diffondono, divorano regimi, governi, leggi; alcuni si propagano da una parte all’altra del globo attraverso la nuova scintilla di Internet, altri si sopiscono ed estinguono. Lo studioso può, come ogni altro, entusiasmarsi di fronte a tanta energia umana, a tanto desiderio di rinnovamento, allo spettacolo del motore della storia che sembra come per incanto prendere abbrivio e non arrestarsi più; lo studioso può appassionarsi a tutto questo e forse deve. Però lo studioso deve, innanzitutto, capire e aiutare a capire. Perché la protesta si scatena in certe circostanze e non in altre? Cosa muove gli individui, i gruppi, i popoli a sognare uno stato di cose differente,
ad accorgersi dell’inadeguatezza delle proprie esistenze, a produrre linguaggio
e azione per cambiarne i connotati? Che cosa fa scattare in alcuni la molla
della protesta, e cosa spinge invece gli altri a tacere, a sopportare, ad accettare?
E poi come si costruiscono i modi della protesta, secondo quali leggi, quali regolarità, quali innovazioni? Comprendere i modi attraverso cui individui e gruppi attualmente costruiscono i testi della protesta e come tali testi si volgano in testimonianza sociale più o meno efficace pare un compito imprescindibile per una semiotica che si voglia sempre più al centro della società contemporanea e delle pressanti richieste di conoscenza che da essa promanano.

Contributi di / Contributions by Alfredo Tenoch Cid Jurado, Eleonora Chiais, Alfonso Di Prospero, Matteo Di Stadio, Julius Erdmann, Lamberto Ferrara, Remo Gramigna, Eva Kimminich, Evangelos Kourdis, Massimo Leone, Marina Mantini, Dario Martinelli, Michele Martini, Claudia Matoda, Marco Mondino, Mara Persello, Simona Stano, Stefano Traini, Federica Turco, Ifigeneia Vamvakidou.

In copertina / Cover
Cartellone di protesta “I can’t afford an actual sign”

Signs and Society – vol.1, n.1

 The first issue of Signs and Society, the new journal of semiotics of the University of Chicago Press has been published.
Free access to the issue is available at this link: http://www.jstor.org/stable/10.1086/670125

 

 

 

Related posts:

https://iassais.wordpress.com/2013/02/06/cfp-signs-and-societ/

Special Issue: The Authoriality of Religious Law

A partir de este link se puede bajar un PDF de presentación del último número de la _Revista Internacional de Semiótica Jurídica_, un numero especial sobre la “Authoriality of Religious Law”:

https://www.dropbox.com/s/4hyrl1oa6j943w3/Massimo%20Leone%202013%20-%20The%20Authoriality%20of%20Religious%20Law%20-%20Presentation%2002.pdf

Southern Semiotic Review – new journal initiative

Southern Semiotic Review – new journal initiative

It is pleasing to announce that planning for a new journal has progressed, and contributions are invited.  To be titled “Southern Semiotic Review”, the journal will have online and print versions. The initial online version will offer a progressive and dynamic approach to publication. As well as peer-reviewed papers, comments, reviews, abstracts and work in progress, less formal contributions will be welcome from all international scholars and writers. Where possible, faster publication schedules for individual papers will be encouraged, and the journal will mix the need for archival services as well as scheduled special issues. Expressions of interest for both contributions and editorial assistance are now welcome.

Journal Detail

Undoubtedly, an opportunity exists to develop a more comprehensive approach to the study of semiotics in Australia—and perhaps in other countries more distant from mainstream traditions and practices in Europe and North America. On several occasions Susan Petrilli (who is also from Australia) and I have discussed the opportunities and needs for semiotic study in countries distant from Europe and North America.  This is something that has also been discussed with Veronica Devalle from Argentina. Susan and I have also discussed the possibility of commencing a journal based in Australia.  This appears to be the first journal of its kind in this country, and, as a general inter-disciplinary publication, perhaps in the Southern hemisphere.

This initiative will, on occasion, address themes specific to the region of its publication. These could include post colonial geo-politics. It should be remembered that Claude LéviStrauss undertook research into indigenous peoples on the three continents of the Southern hemisphere: Australia, South America and Africa. Other special issues and themes will be possible. The first issue will include papers on the theme of gestures from Russia, Bangladesh, the US, and Turkey. However the first issue will not be limited in theme. Topics could include but not be limited to popular culture, philosophy and history of ideas, education and social media.  An invitation for papers on aesthetics and religion is seen as essential in any comprehensive account of sign systems – even if these are topics sometimes omitted in approaches to semiotics.  Reviews and essays on art events and media production may be submitted.

Team

The journal will be edited by Geoffrey Sykes, with assistance from Paul Ryder (University of Western Sydney), and a good team of established Australian and international scholars and helpers already available. Expressions of interest from individuals interested in joining the editorial team are invited: this would require only occasional reviews and other assistance.

Submissions

The journal will maintain an inclusive and comprehensive brief, and contributions from all international scholars and writers of varied subject matters and approaches within a consensual, eclectic understanding of semiotics are invited. It is felt that wide subject matter and international contributions will assist—and indeed be necessary to develop—study in a specific region or country.. The journal seeks to maintain an ongoing and dynamic conversation, and comments on featured and selected papers will be encouraged. All submissions will be subject to editorial moderation, and blind refereeing will be selectively provided, especially on request and for print publication.

While costs will need to be considered at some stage, initially the journal will be open source in nature. At present, contributions may be made on that basis. Contributions of completed papers, comments and correspondence, abstracts, works in progress, or reviews can be sent toglsykes@tpg.com.au or southernsemioticreview@gmail.com. All inquiries will be followed up, and your contact will allow us to inform anyone interested of forthcoming issues and updates, including the first issue. The journal URL will be http://southernsemioticreview.net and it is planned for it to be public in May.

Special issue of Intellectica “Sémiotique et pensée” (Intellectica n. 58, 2012/2)

58-TdM

CFP: Signs and Society, a new journal of semiotics published by the University of Chicago Press

Massimo-Leone-2013---Representing-Transcendence---Call-for-Papers_IASS

Call for Papers

The journal is now accepting submissions for a supplementary issue, “Representing Transcendence” (Winter 2014)Students of semiosis have long realized that signs and symbols, in their “standing for” function, are normally more “evident” (perceptible, experiential) than what they represent (or re-present). In fact, one of the classic definitions of the sign stresses that they need to “reveal” something that was, at some previous time, less known or even unknown. More recently, Carlo Ginzburg has looked at a set of signs, including clues, evidence, and traces, that, taken together form a deeply rooted tradition of semiotic reasoning. But what happens if this foundational semiotic relationship between the evident and the non-evidence is modified to meet particular cultural circumstances in which various expressive forms (sculpted objects, painted images, verbal forms, musical compositions) are designed not to reveal their objects or to reveal the non-knowability of their objects. A comparatively widespread instance of this modification would be where religious traditions establish conventions governing the representation of transcendence, that is, some power, being, or object that, being “beyond knowing,” cannot possibly be represented. Indeed, the successful representation of the non-representable is one way to positively demonstrate the potency, agency, or eternity of these sacred powers, beings, or objects, since being “beyond knowledge” implies a corresponding limitation of mere human knowers.

This supplementary issue of Signs and Society will address this paradox of “representing transcendence” across time and across disciplines. Considerable scholarship in this area has already identified a number of cultural strategies for confronting this paradox. An image of a footprint (or an empty altar) can index the past presence but present absence of deity. Depictions of ritual acts of veiling and unveiling or wrapping and unwrapping can suggest a transformational process of becoming non-evident. Similarly, a number of cultural traditions permit the representation of deities on the condition that part of the representation states or implies that the image was itself “not made by human hands.” And complex images can present the differential between the evident and the non-evident as a visual hierarchy, such as a heavenly ladder or as the movement from light to darkness. To these three examples many more could be added. But rather than merely generating an inventory of these kinds of representational devices, we hope, through comparative examples, to be able to ask a number of more interesting questions. First, what are the particular sociocultural or historical conditions that seem to support or require these paradoxical semiotic processes?   Second, do the conventions regarding material images extend to other semiotic registers in a given society? Third, in what specifiable range of societies do these devices occur, perhaps in typological contrast to societies where non-human forces are immanent rather than transcendent? Fourth, what do different “imaginaries” governing the representation of transcendence tell us more generally about a culture’s concept of materiality itself, especially ideas about the relation or separation of the tangible and the non-tangible.

This supplementary issue will be co-edited by Massimo Leone at the University of Turin (massimo.leone@unito.it) and Richard J. Parmentier at Brandeis University (rparmentier@brandeis.edu). We encourage scholars from various disciplines in the social sciences and humanities to contact either of us to discuss a possible contribution. The deadline for submitting completed manuscripts is August 15, 2013, though we hope to begin the peer-review process much before that date.

“Representing Transcendence” Call for Papers for Supplementary Issue (Winter 2014)

logo2  logo1logo3

Signs and Society

The University of Chicago Press

Representing Transcendence”

Call for Papers for Supplementary Issue (Winter 2014).

Students of semiosis have long realized that signs and symbols, in their “standing for” function, are normally more “evident” (perceptible, experiential) than what they represent (or re-present). In fact, one of the classic definitions of the sign stresses that they need to “reveal” something that was, at some previous time, less known or even unknown. More recently, Carlo Ginzburg has looked at a set of signs, including clues, evidence, and traces, that, taken together form a deeply rooted tradition of semiotic reasoning. But what happens if this foundational semiotic relationship between the evident and the non-evidence is modified to meet particular cultural circumstances in which various expressive forms (sculpted objects, painted images, verbal forms, musical compositions) are designed not to reveal their objects or to reveal the non-knowability of their objects. A comparatively widespread instance of this modification would be where religious traditions establish conventions governing the representation of transcendence, that is, some power, being, or object that, being “beyond knowing,” cannot possibly be represented. Indeed, the successful representation of the non-representable is one way to positively demonstrate the potency, agency, or eternity of these sacred powers, beings, or objects, since being “beyond knowledge” implies a corresponding limitation of mere human knowers.

This Supplementary Issue of Signs and Society (published by the University of Chicago Press) will address this paradox of “representing transcendence” across time and across disciplines. Considerable scholarship in this area has already identified a number of cultural strategies for confronting this paradox. An image of a footprint (or an empty altar) can index the past presence but present absence of deity. Depictions of ritual acts of veiling and unveiling or wrapping and unwrapping can suggest a transformational process of becoming non-evident. Similarly, a number of cultural traditions permit the representation of deities on the condition that part of the representation states or implies that the image was itself “not made by human hands.” And complex images can present the differential between the evident and the non-evident as a visual hierarchy, such as a heavenly ladder or as the movement from light to darkness. To these three examples many more could be added. But rather than merely generating an inventory of these kinds of representational devices, we hope, through comparative examples, to be able to ask a number of more interesting questions. First, what are the particular sociocultural or historical conditions that seem to support or require these paradoxical semiotic processes? Second, do the conventions regarding material images extend to other semiotic registers in a given society? Third, in what specifiable range of societies do these devices occur, perhaps in typological contrast to societies where non-human forces are immanent rather than transcendent? Fourth, what do different “imaginaries” governing the representation of transcendence tell us more generally about a culture’s concept of materiality itself, especially ideas about the relation or separation of the tangible and the non-tangible.

This Supplementary Issue will be co-edited by Massimo Leone at the University of Turin (massimo.leone@unito.it) and Richard J. Parmentier at Brandeis University (rparmentier@brandeis.edu). We encourage scholars from various disciplines in the social sciences and humanities to contact either of us to discuss a possible contribution. The deadline for submitting completed manuscripts is August 15, 2013, though we hope to begin the peer-review process much before that date.

CFP: Lexia n.17

CALL FOR PAPERS

(download PDF: Call for papers _Lexia_ 17)

 

Lexia n. 17: How to do Things with Images

Lexia n. 17: Come fare cose con le immagini

Lexia n. 17: Comment faire des choses avec des images

Lexia n. 17: Cómo hacer cosas con imágenes

 

Lexia, the international, peer-reviewed journal of CIRCE, the Center for Interdisciplinary Research on Communication of the University of Torino, Italy, invites contributions to be published in issue n. 17 of the new series.

Lexia, la rivista internazionale peer-reviewed di CIRCE, il Centro Interdipartimentale di Ricerche sulla Comunicazione dell’Università di Torino, sollecita contributi da pubblicare nel n. 17 della nuova serie.

Lexia, le journal international peer-reviewed de CIRCE, le Centre Interdépartemental de Recherche sur la Communication de l’Université de Torino, Italie, invite des soumissions d’articles à publier dans le n. 17 de la nouvelle série.

Lexia, la revista internacional peer-reviewed de CIRCE, el Centro Interdepartamental de Búsqueda sobre la Comunicación de la Universidad de Torino, Italia, invita artículos a publicar en el n. 17 de la nueva serie.

 

The topic of the forthcoming issue is “How to do Things with Images”.

L’argomento del prossimo numero è “Come fare cose con le immagini”.

Le sujet du prochain numéro est «Comment faire des choses avec des images».

El tópico del próximo número es el siguiente: “Cómo hacer cosas con imágenes”.

 

Since the theoretical turning point in the research field of linguistic acts, prepared by a long philosophical, linguistic, and semiologic tradition, it has become more and more evident that “one can do things with words”. Increasingly in-depth research has been devoted, furthermore, to the attempt at situating the capacity of action of verbal language, as well as the modalities by which it is distributed in discursive forms.

Dalla svolta teoretica del campo di studi degli atti linguistici, preparata da una lunga tradizione filosofica, linguistica, e semiologica, è stato sempre più evidente che “si possono fare cose con le parole”. Ricerche vieppiù minuziose sono state dedicate, fra l’altro, al tentativo di situare la capacità d’azione del linguaggio verbale, nonché le modalità con cui essa si distribuisce nelle forme discorsive.

Depuis le tournant théorétique du domaine d’études des actes linguistiques, préparé par une longue tradition philosophique, linguistique et sémiologique, il a été de plus en plus évident que « on peut faire des choses avec des mots ». Des recherches minutieuses ont été consacrées, entre autre, à la tentative de situer la capacité d’action du langage verbal aussi bien que les modalités par lesquelles elle se distribue dans les formes discursives.

A partir del hito teorético marcado por el ámbito de estudio de los actos lingüísticos, preparado por una larga tradición filosófica, lingüística y semiótica, ha quedado cada vez más claro que “se pueden hacer cosas con palabras”. Investigaciones más y más detalladas se han dedicado, entre otras cosas, a la tentativa de colocar la capacidad de acción del lenguaje verbal, así como las maneras en las que esta se distribuye en las formas discursivas.

 

Taking as a point of departure the last monograph published by Omar Calabrese, on trompe-l’œil, issue 17 of Lexia will propose a collective and multi-disciplinary reflection on the agency of images, that is, on their capacity of orienting, encouraging, or even triggering the action of the observer from the cognitive-epistemic (belief), pragmatic (praxis), and emotional (passion) point of view.

Prendendo spunto dall’ultima monografia pubblicata da Omar Calabrese, sul trompe-l’œil, il numero 17 di Lexia proporrà una riflessione a più voci e discipline sull’agentività delle immagini, ovverosia sulla loro capacità di orientare, incoraggiare o persino indurre l’azione dell’osservatore in senso cognitivo-epistemico (far credere), pragmatico (far fare), emotivo (far essere).

En prenant comme point de départ le dernier ouvrage d’Omar Calabrese, autour du trompe-l’œil, le numéro 17 de Lexia va proposer une réflexion collective et interdisciplinaire sur l’agentivité des images, c’est-à-dire sur leur capacité d’orienter, encourager ou même mener à l’action l’observateur, dans un sens cognitif-épistémologique (faire croire), pragmatique (faire faire), et émotif (faire être).

Trayendo inspiración de la última monografía de Omar Calabrese, sobre el trompe-l’œil, el número 17 de Lexia va a proponer una reflexión colectiva y multidisciplinaria sobre la agentividad de las imágenes, es decir su capacidad de orientar, animar, o incluso causar la acción del observador de manera cognitivo-epistémica (hacer creer), pragmática (hacer hacer), emocional (hacer ser).

 

How can one disentangle the knot of biological, cognitive, and socio-cultural determinations that bring about images’ capacity of acting? And how can one describe and analyze the mechanisms guaranteeing the passage from the reception of a visual text to the elaboration / execution of a practice or even of a form of life?

Come sviscerare l’intreccio di determinazioni biologiche, cognitive, socio-culturali che determina la capacità d’azione delle immagini? E come descrivere e analizzare i meccanismi che garantiscono il passaggio dalla ricezione di un testo visivo all’elaborazione / esecuzione di una pratica o persino di una forma di vita?

Comment débrouiller l’enchevêtrement de déterminations biologiques, cognitives et socio-culturelles qui déterminent la capacité d’action des images ? Et comment décrire et analyser les mécanismes qui assurent le passage de la réception d’un texte à l’élaboration / exécution d’une pratique ou même d’une forme de vie ?

¿Cómo desenredar la telaraña de determinaciones biológicas, cognitivas, socio-culturales que determina la capacidad de acción de las imágenes? ¿Y cómo describir y analizar los mecanismos que garantizan la transición de la recepción de un texto visual a la elaboración / ejecución de una práctica o incluso de una forma de vida?

 

Images that deceive and undeceive, encourage action or prohibit it, trigger desire or aversion, institute — through the presence of their own significant surface, the interaction with their signs/codes/texts, and the arena of a context — new paths for individual and social action: images of this kind surround us daily, from advertising to the media, from art to religion. But how can one uncover their capacity of determining the passage from the states of meaning to the states of the world?

Immagini che ingannano e disingannano, incoraggiano all’atto o lo proibiscono, scatenano il desiderio o l’avversione, istituiscono — attraverso la presenza della propria superficie significante, l’interazione con altri segni/codici/testi e l’arena di un contesto — nuovi percorsi per l’azione individuale e sociale. Immagini di questo tipo ci circondano quotidianamente, dalla pubblicità ai media, dall’arte alle religioni. Ma ove si nasconde la loro capacità di determinare il passaggio dagli stati di senso agli stati del mondo?

Images qui trompent et détrompent, encouragent à l’action ou l’interdisent, déchainent le désir ou l’aversion, instituent — moyennant la présence de leur surface signifiante, l’interaction avec différents signes/codes/textes et l’arène d’un contexte — des nouveaux parcours pour l’action individuelle et sociale. On est environné chaque jour par des images d’un tel genre, de la publicité aux médias, de l’art aux religions. Mais où se cache leur capacité de déterminer le passage des états de sens aux états du monde ?

Imágenes que engañan y desengañan, incitan a la acción o la prohíben, desencadenan el deseo o más bien la aversión, establecen — a través de la presencia de su superficie significante, de la interacción con otros signos/códigos/textos y de la arena de un contexto — nuevos caminos a la acción individual y social. Imágenes de este tipo nos rodean todos los días, de la publicidad a los medios de comunicación de masas, del arte a las religiones. ¿Pero dónde se esconde su capacidad de determinar la transición de los estados de sentido a los estados del mundo?

 

Here is the expected publication schedule of the volume:

Questo è il calendario previsto per la pubblicazione del volume:

Voici le calendrier prévu pour la publication du volume:

Éste es el calendario previsto para la publicación del volumen:

 

June 15, 2013: deadline for contributions

July 15, 2013: deadline for referees

September 15, 2013: deadline for revised versions of contributions

December 15, 2013: publication of Lexia n. 17

15 giugno 2013: deadline per i contributi

15 luglio 2013: deadline per i revisori

15 settembre 2013: deadline per le versioni rielaborate dei contributi

15 dicembre 2013: pubblicazione di Lexia n. 17

15 juin 2013: date limite pour les articles

15 juillet 2013: date limite pour les réviseurs

15 septembre 2013: date limite pour les versions révisées des contributions

15 décembre 2013: publication de Lexia n. 17

15 junio 2013: fecha límite para los artículos

15 julio 2013: fecha límite para los revisores

15 septiembre 2013: fecha límite para las revisiones de los artículos

15 diciembre 2013: publicación de Lexia n. 17

 

Contributions, 30,000 characters max, MLA stylesheet, with a 500 words max English abstract and 5 English key-words, should be sent to massimo.leone@unito.it

I contributi, max 30.000 battute, foglio di stile MLA, con un abstract in inglese di 500 parole max e 5 parole chiave in Inglese, dovranno essere inviati a massimo.leone@unito.it

Les articles, 30.000 frappes max, feuille de style MLA, avec un résumé en anglais de 500 mots max et 5 mots-clé en anglais, devront être envoyées à massimo.leone@unito.it

Los artículos, 30.000 caracteres max, hoja de estilo MLA, con un resumen en inglés de 500 palabras max y 5 palabras-llave en inglés, deberán ser enviadas a massimo.leone@unito.it

 

Languages/lingue/langues/lenguas: English, Italiano, Français, Español [other languages if reviewers are available]

Published new issue 11-12 of Lexia Journal of Semiotics

Lexia 11-12

Download presentation-PDF: Massimo Leone 2012 – Lexia n. 11-12 – Culto_Worship – Presentation PDF

Culto
Worship
Non è solo teologicamente che si pone la trascendenza, o nel foro interiore
degli individui, ma anche, e forse soprattutto, nella comunicazione: è attraverso la parola, financo quella interiore, come pure attraverso i gesti,
le posture, le espressioni del volto, che gli esseri umani proiettano nello spazio e nel tempo il simulacro di un essere superiore, o perlomeno di una superiore dimensione dell’esistenza, cui accedere solo in occasioni extra–ordinarie, e secondo percorsi accuratamente codificati. È poi sempre nella comunicazione, largamente intesa, che questi simulacri dell’“ontologicamente altro” sono condivisi e potenziati nell’afflato di un gruppo, di una comunità, di una fede. Il numero 11–12 di «Lexia» getta uno sguardo partecipe ma rigoroso sulle forme semiolinguistiche di questa interazione, caratteristica dell’umano attraverso i secoli e le culture. Contemporaneamente si interessa al destino di tali forme nell’epoca delle società secolarizzate, o di quelle in cui le vie tradizionali del sacro convivono e competono con nuovi modi di porre la trascendenza. Da un lato, dunque, ci si interroga su cosa siano (e su come siano) la preghiera, il rituale e il culto nelle religioni tradizionalmente intese. Dall’altro lato si investigano le metamorfosi di questa comunicazione nelle avventure postmoderne del sacro, quando il senso della trascendenza si tramuta in quello di una trascendenza del senso. Ne deriva un mosaico complesso di saggi e analisi, che spaziano dalla preghiera nelle Religioni del Libro sino ai culti civili, mediatici, consumistici, artistici delle società contemporanee.

Contributi di / Contributions by Mony Almalech, Luigi Berzano, Andrea Catellani, Eleonora Chiais, Anastasia Christodoulou, Gianluca Cuozzo, Marcel Danesi, Cristina Demaria, Antoaneta Dontcheva, Guido Ferraro, José Enrique Finol, Francesco Galofaro, Carlo Genova, Daniela Ghidoli, Paolo Heritier, Milena Hristova-Markova, Evangelos Kourdis, Eric Landowski, Massimo Leone, Anna Maria Lorusso, Eva Navarro Martínez, Marco Papasidero, Cecilia Pennacini, Jenny Ponzo, Michael Silverstein, Maria Luisa Solis Zepeda, Simona Stano, György E. Szönyi, Davide Tatti, Dimitar Trendafilov, Sergio Ubbiali, Ivo Velinov, Ugo Volli, Reni Yankova.

CFP: International Journal of Marketing Semiotics


www.ijmarketingsemiotics.com

PRESS RELEASE: LAUNCH OF THE INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS (IJMS)

We are pleased to announce the official launch of the International Journal of Marketing Semiotics (www.ijmarketingsemiotics.com).

The mission of the International Journal of Marketing Semiotics is to constitute a reference point in state-of-the-art academic research in the field of marketing semiotics, by enhancing the relevance of semiotic theories and methodologies across the entire marketing mix, with a dual orientation towards furthering existing theory, while safeguarding managerial saliency.

 

Objectives

The International Journal of Marketing Semiotics is an open-source academic journal that aims to cover a wide spectrum of interdisciplinary marketing/semiotics research streams, spanning:

– Conceptual approaches by drawing on different semiotic perspectives (i.e. Peircean, structuralist, post-structuralist, sociosemiotics, cultural, textual, visual, multimodal) to the 5 P’s.

– Novel semiotically informed methodological frameworks for conducting research into packaging design and competitive packaging analysis, new product development, product/service/retail branding, brand identity development, brand equity, pricing, advertising, IMC development and competitive analysis, consumer behavior (offline and online).

– Comparing and contrasting existing marketing research conceptual and methodological frameworks with semiotic ones.

– Cross-disciplinary approaches on marketing research issues that combine semiotics with perspectives from the social sciences and the humanities, such as narrative analysis, psychoanalysis, anthropology, sociology.

The International Journal of Marketing Semiotics welcomes both conceptual and applied semiotic research, provided that semiotic perspectives have been applied rigorously in the concerned marketing issues and are sufficiently informed by relevant literature, stemming from within both semiotics and marketing disciplines.

The International Journal of Marketing Semiotics intends to host academically rigorous research papers, but also to provide a forum where marketing semiotics agencies may publicize case studies of projects they have undertaken for clients.

Editorial Board

Ana Côrte-Real (Professor of Marketing and Semiotics, Universidade Católica, Portugal)

Bent Sørensen (Independent Peirce scholar and co-editor of Signs: International Journal of Semiotics)

Fernando Santos (Design Semiotician, Founder of BrandsandMeanings.com agency, Portugal)

Fredrik Goffhe (Designer, Visual Semiotician and Co-Founder of Formal Design agency)

George Rossolatos (PhD Researcher in Semiotics of Brand Equity, University of Kassel, Germany and founder of disruptiVesemiOtics agency)

John Murphy (Cultural Anthropologist and Semiotic Consultant at Truth agency, England)

Kristian Bankov (Professor of Semiotics, New Bulgarian University, Bulgaria)

Malcolm Evans (Visiting lecturer in Marketing Semiotics and Founder of Space Doctors semiotic agency, England)

Ricardo Nogueira de Castro Monteiro (Professor of Semiotics, Universidade Anhembi Morumbi, Brazil)

Torkild Thellefsen (Associate Professor, The Royal School of Library and Information Science, Denmark)

International Advisory Board

Göran Sonesson (Professor of Semiotics, Lund University, Sweden and Secretary General of the International Association for Visual Semiotics)

Paul Cobley (Professor of Semiotics and Communications, London Metropolitan University, England and Vice-President of the International Association for Semiotic Studies)

Philip Kitchen (Professor of Marketing, Brock University, Canada)

 

CALL FOR PAPERS

International Journal of Marketing Semiotics

The import of semiotics in the study of brands has been proliferating over the past twenty years, from academics and practitioners alike. By virtue of semiotics’ ability to account for the processes whereby meaning is generated, it constitutes the discipline par excellence for addressing the issue of brand signification.

Semiotic approaches to branding have been furnished both from within the semiotics (i.e. Floch, Semprini) and the consumer research (i.e. Mick & McQuarrie, Stern, Williamson) disciplines. Semiotic approaches have been incumbent on different perspectives in the semiotic literature, such as Peirceanism, Structuralism (i.e. Saussure, Barthes, Greimas, Fontanille), Social Semiotics (i.e. Kress and Leeuwen). Semiotics have been applied in various research areas within the wider branding field of research, including brand identity and brand image, advertising copy development, advertising encoding and decoding, retail branding, media messages, package design, to name a few. Particular focus has been laid on the differences between different modes of semiosis in terms of modality (verbal, oral, visual, olfactory etc.), the interaction among modalities, the conditions of signification and the wider cultural practices that have given rise to particular modes of semiosis. The usefulness of semiotics consists both in furnishing a typological classification of brands as signs, as well as a conceptual and methodological platform for designing and managing brands as sign systems. As an applied market research tool, semiotics have been used either as a standalone research method or in combination with other qualitative and quantitative research techniques. Semiotic concepts have been used in order to single and map out cultural codes, product languages, consumer typologies, but also with view to yielding an epistemologically robust ground, on which brand structures, alternative communication routes and packaging code systems may be edified.

The International Journal of Marketing Semiotics aims to host state-of-the-art research alongside the major above-mentioned research streams, with an emphasis on:

– Brand identity and brand image

– Advertising communications development and effectiveness

– New product development

– Packaging design

– Retail branding

Both conceptual and applied semiotic approaches in the above fields of research are welcome.

The closing date for submission is May 30th 2013

If you are an academic researcher or an agency in the field of marketing semiotics and you wish to contribute to the International Journal of Marketing Semiotics, please send your papers to:

journalmarketingsemiotics@yahoo.com

grosolatos123@myway.com

Journal of Cognitive Semiotics, new issue: The Intersubjectivity of Embodiment

Journal of Cognitive Semiotics, new issue: The Intersubjectivity of Embodiment

The newly re-launched Journal of Cognitive Semiotics announces the online publication of Vol. IV, No. 1: The Intersubjectivity of Embodiment, guest edited by Riccardo Fusaroli,  Paolo Demuru, and Anna Borghi, with contributions by Colwyn Trevarthen, Patrizia Violi, Michael Kimmel, Maurizio Gentilucci, Claudia Gianelli, Giovanna Cristina Campione, Francesca Ferri, Mats Andren, Liesbet Quaeghebeur, Paul Sambre, Leon de Bruin, and Sanneke de Haan. The complete issue can be downloaded free of charge at http://www.cognitivesemiotics.com/wp-content/uploads/2012/08/issue4.1-final.pdf, or individual papers can be downloaded from http://www.cognitivesemiotics.com. Over the course of the next year, the journal will be transitioning from its present electronic-only publication back to print form hosted by a new publisher.

 

Revista de semiótica cognocitiva, nuevo volumen: La intersubjetividad de la encarnación

La recién nuevamente lanzada Revista de semiótica cognocitiva anuncia la publicación en línea del Volumen IV, no 1: La intersubjetividad de la encarnación, número editado por Riccardo Fusaroli, Pablo Demuru, y Anna Borghi, con contribuciones de Colwyn Trevarthen, Patrizia Violi, Michael Kimmel, Maurizio Gentilucci, Claudia Gianelli, Giovanna Cristina Campione, Francesca Ferri, Mats Andrén, Liesbet Quaeghebeur, Pablo Sambre, León de Bruin y Sanneke de Haan. El número se puede descargar gratuitamente en http://www.cognitivesemiotics.com/wp-content/uploads/2012/08/issue4.1-final.pdf, o artículos individuales se pueden descargar en http://www.cognitivesemiotics.com. A lo largo del próximo año, la revista estará en transición de su actual publicación en formato exclusivamente electrónico para volver a publicarse en formato impreso bajo la responsabilidad de una nueva editorial.

 

Journal de sémiotique cognitive, nouveau numéro : L’intersubjectivité de l’incarnation

Le Journal de sémiotique cognitive qui vient d’être relancé annonce la publication en ligne de vol. IV, n° 1 : L’intersubjectivité de l’incarnation, dont les éditeurs invités ont été Riccardo Fusaroli, Paolo Demuru, et Anna Borghi, avec des contributions de Colwyn Trevarthen, Patrizia Violi, Michael Kimmel, Maurizio Gentilucci, Claudia Gianelli, Giovanna Cristina Campione, Francesca Ferri, Mats Andren, Liesbet Quaeghebeur, Paul Sambre, Leon de Bruin et Sanneke de Haan. Le numéro complet peut être téléchargé gratuitement à http://www.cognitivesemiotics.com/wp-content/uploads/2012/08/issue4.1-final.pdf, ou les documents individuels peuvent être téléchargés à partir de http://www.cognitivesemiotics.com. Au cours de la prochaine année, le journal sera en transition de sa présente publication exclusivement électronique pour retourner à la forme imprimée sous la tutelle d’une nouvelle maison d’édition.

 

 

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